Performance Marketing Manager

*Location:* Hyderabad

*Industry:* Hospitality / Resorts / Weddings & Conventions

*Experience:* 3 to 6 Years

*Employment Type:* Full-Time

### About the Role

We are looking for a *Performance Marketing Manager* who can take complete ownership of our digital lead-generation activities and performance marketing ecosystem.

The candidate will be responsible for planning, executing, monitoring and optimizing campaigns across *Meta, Facebook, Instagram, Google, YouTube and other relevant digital platforms, with a strong focus on generating **high-quality, conversion-oriented leads* for our resort, weddings, banquets, conventions and hospitality business.

This role requires someone who understands that *generating leads is only the beginning* the real objective is to generate the right leads, track their quality, analyse performance and continuously improve campaigns based on business outcomes.

### Key Responsibilities

*1. Lead Generation & Campaign Management*

* Plan and execute lead-generation campaigns across Meta, Facebook, Instagram, Google and YouTube.

* Manage campaigns from campaign planning to execution, optimization and reporting.

* Develop strategies for generating leads for:

* Weddings & Events

* Banquets

* Conventions

* Corporate Events

* Resort Bookings

* Staycation / Leisure

* Other business requirements

* Continuously monitor *lead volume, lead quality, cost per lead and conversion performance*.

* Identify underperforming campaigns and take corrective action.

*2. Meta & Google Ads*

* Manage Meta Ads campaigns including Facebook and Instagram.

* Manage Google Ads including Search, Display, Performance Max and other relevant campaigns.

* Plan and manage YouTube advertising campaigns.

* Conduct audience research, targeting, retargeting and remarketing.

* Manage campaign budgets and optimize ad spend for maximum ROI.

*3. Lead Inflow & Tracking*

* Take ownership of the complete *digital lead inflow*.

* Ensure leads are properly captured, categorized and transferred to the sales team.

* Monitor lead sources and campaign-wise performance.

* Coordinate with the sales team to understand:

* Valid leads

* Invalid leads

* Duplicate leads

* Unresponsive leads

* Qualified leads

* Converted leads

* Analyse why leads are not converting and recommend corrective strategies.

*4. Performance Analysis & Reporting*

Prepare regular reports covering:

* Total leads generated

* Platform-wise leads

* Campaign-wise leads

* Cost Per Lead (CPL)

* Qualified / Valid Leads

* Lead-to-Booking Conversion

* Campaign ROI / ROAS

* Ad Spend

* Website performance

* Enquiry trends

* Audience performance

* Month-on-month performance

Reports should provide *insights and actionable recommendations*, not just numbers.

*5. Strategy & Optimization*

* Develop monthly and quarterly digital marketing strategies.

* Identify new target audiences and market opportunities.

* Analyse competitor campaigns and market trends.

* Recommend new campaigns, offers, creatives and targeting strategies.

* Conduct A/B testing of creatives, audiences, copy and landing pages.

* Continuously optimize campaigns to improve lead quality and reduce acquisition costs.

*6. Website, Landing Pages & Tracking*

* Coordinate with the website/development team for landing pages and conversion optimization.

* Monitor website enquiries, forms, WhatsApp enquiries and other digital conversion points.

* Ensure proper tracking through relevant analytics and conversion-tracking tools.

* Identify gaps in the customer journey from *Ad Lead Sales Follow-up Booking*.

*7. Creative & Content Coordination*

* Work closely with graphic designers, video editors and content teams.

* Provide clear briefs for:

* Ad creatives

* Reels

* Videos

* Banners

* Campaign-specific content

* Offers and promotional campaigns

* Analyse creative performance and recommend what type of content should be produced.

*8. Sales Team Coordination*

* Work closely with the Sales Head and sales team.

* Share campaign performance and lead-quality reports.

* Take feedback from the sales team regarding lead quality.

* Compare marketing-generated leads with actual sales outcomes.

* Identify gaps between *lead generation and lead conversion*.

* Use sales feedback to improve future campaigns.

### Key Performance Indicators (KPIs)

The candidate will be evaluated on:

*LEAD GENERATION LEAD QUALITY CPL QUALIFIED LEADS SALES FOLLOW-UP CONVERSION ROI*

Key KPIs include:

* Quality of leads generated

* Cost per qualified lead

* Lead-to-conversion ratio

* Campaign ROI / ROAS

* Reduction in wasted ad spend

* Growth in qualified enquiries

* Campaign performance improvement

* Accuracy and timeliness of reporting

### Required Skills

* Strong knowledge of *Meta Ads Manager*

* Strong knowledge of *Google Ads*

* Facebook & Instagram advertising

* YouTube advertising

* Google Analytics / GA4

* Conversion tracking & pixels

* Remarketing / retargeting

* Audience segmentation

* Lead-generation funnels

* Campaign analytics

* Excel / Google Sheets

* Performance reporting

* Basic understanding of landing-page optimization

* Strong analytical and problem-solving skills

### Ideal Candidate

We are looking for someone who is:

* *Data-driven*

* Highly analytical

* Result-oriented

* Strong in campaign optimization

* Comfortable working with numbers and reports

* Able to identify problems independently

* Able to coordinate with sales and creative teams

* Proactive in suggesting new strategies

* Focused on *business results, not just lead numbers*

### Important

*We are NOT looking for someone who simply runs advertisements.*

We are looking for a performance marketer who can understand the complete funnel:

*CAMPAIGN LEAD GENERATION LEAD QUALITY SALES FOLLOW-UP CONVERSION REVENUE*

The candidate should be able to tell management *what is working, what is not working, why it is happening, and what should be done next.*Role & responsibilities

Preferred candidate profile