Performance Marketing Manager

Company Description

Gaudium IVF and Women Health Ltd is India's leading IVF chain with 7 Hubs and 36 Spokes across India. Over 17 years, we have helped 30,000+ motherhood dreams come true worldwide.

Gaudium IVF recently listed through a landmark IPO — the first in the IVF industry — and launched AI-Powered IVF Labs. Now is entering an exciting phase of rapid expansion. With multiple centres growing and new expansion plans underway, we are strengthening our team.

We are now looking for a Performance Marketing Manager to lead and optimise paid acquisition channels such as Google Ads, Meta Ads and other paid media

Position Summary

We are seeking a highly motivated Performance Marketing Manager to lead our paid ads strategy and manage our PPC campaigns.

This person will plan, execute, optimise and scale Google Ads, Meta Ads and other performance marketing campaigns to generate high quality IVF patient enquiries, consultations and treatment conversions

Key Responsibilities

1. Google Ads Management

• Manage Google Search, Performance Max, Display and YouTube campaigns.
• Develop campaign structures around IVF
• Conduct continuous keyword research and search term analysis.
• Develop negative keyword strategies to reduce irrelevant traffic.
• Create and test multiple ad copies, headlines and extensions.
• Manage bidding strategies, budgets, locations, devices and audience targeting.
• Continuously optimize campaigns for conversions and patient quality.

2. Performance Marketing

• Develop a complete lead generation strategy for IVF patient acquisition through Google and Meta Ads
• Optimize campaigns based on CPL, qualified leads, appointments, consultation and treatment conversion.
• Work with the CRM/team to track the complete funnel.

3. Budget Management

• Plan and allocate Google Ads budgets across cities, treatments and campaigns.
• Monitor daily spending and campaign efficiency.
• Scale high-performing campaigns while controlling wasted expenditure.

4. Competitor & Market Analysis

• Monitor competitor Google Ads activity, keywords, offers, landing pages and messaging.
• Identify new high intent search opportunities.
• Track changes in Google Ads and search market trends.

Required Skills

The candidate should have strong practical expertise in:

• Google Ads
• Google Search campaigns
• Performance Max
• YouTube Ads 
• Meta Ads
• Keyword research
• Conversion optimization
• Google Analytics
• Google Tag Manager
• Conversion tracking
• Landing page optimization
• A/B testing
• Looker Studio
• CRM
• Lead funnel analytics

Educational Qualification

Preferred:

• Bachelor's degree in Marketing, Digital Marketing
• Google Ads certifications
• Additional certification in Google Analytics is an advantage.