Performance Marketing Manager

What We Expect From You

• Create and implement a performance marketing strategy to drive acquisition, awareness, traffic, leads and conversions.
• Handle acquisition & remarketing via Google (App Marketing), Facebook, Affiliates, Partnerships, Programmatic etc.
• Optimize campaign budgets to maximize ROI, ensuring cost efficiency in achieving acquisition and engagement goals.
• Work with data science, product, engineering & business teams to scale the performance of marketing channels.
• Continuously test and refine campaigns through A/B testing, audience segmentation, bidding strategies, and ad placements.
• Explore new performance marketing channels to diversify and scale acquisition efforts.
• Monitor and report campaign performance and key success metrics.
• Maintain and publish dashboards/reports at a channel, cohort, or campaign level.
• Manage ad creative development in collaboration with design and brand teams to ensure campaigns are engaging and high-performing.Role & responsibilities

Must Haves

• 2+ years experience across Performance Marketing, Google & Facebook Ad platform, Affiliates, MMP (Eg. Appsflyer), or marketing roles with a very good grasp on analytics, customer understanding & content.
• Proven experience in marketing, with a track record of driving growth at scale;
• Strong analytical skills and the ability to make data-driven decisions and measure impact / ROI; critical thinker with problem solving skills.
• Ability to work collaboratively with multiple stakeholders Marketing, Business, Analytics, Product, Tech etc.
• Ability to think creatively, solve problems, and manage multiple campaigns simultaneously.
• Proven experience in managing and coordinating multi-channel marketing campaigns.
• Ability to thrive in a fast-paced environment

Nice-to-Haves

• Experience in fintech/lending user acquisition.
• Familiarity with SEO/SEM, influencer partnerships, or retention marketing.
• Advanced skills in automation tools or scripting for campaign management.