Performance Marketing Manager

Roles and Responsibilities :

• Develop and execute performance marketing strategies across multiple channels, including Google Ads, Bing Ads, and social media platforms.
• Analyze campaign performance data to optimize ad spend and improve ROI.
• Collaborate with cross-functional teams to integrate e-commerce solutions into the company's overall digital strategy.
• Stay up-to-date with industry trends and best practices in performance marketing to continuously improve campaign effectiveness.

Job Requirements :

• 4-5 years of experience as a Performance Marketing Manager or similar role.
• Proven track record of success in managing paid advertising campaigns on Google Ads (AdWords) and Bing Ads.
• Strong understanding of E-Commerce principles and ability to apply them to drive business growth through targeted online marketing efforts.
• Experience working with Shopify or other e-commerce platforms is an asset.