Performance Marketing Manager

Key Responsibilities

1. Meta & Paid Social Marketing
• Own Meta strategy end-to-end including campaigns, audience testing, budgeting and ROAS optimization.
• Build full-funnel campaigns across awareness, consideration, conversion and retention.

2. Google & Digital Performance
• Manage Search, Shopping, PMax and YouTube campaigns.
• Implement attribution tools such as AppsFlyer/Adjust and manage retargeting strategies.

3. Quick Commerce Marketing
• Own paid strategy across Blinkit, Zepto, Swiggy Instamart and Flipkart Minutes.
• Execute sponsored listings, banners and visibility campaigns.

4. Budget, Reporting & Optimization
• Own performance marketing budget and channel mix.
• Build reporting dashboards and conduct monthly reviews with CMO.