Performance Marketing Manager

We are looking for a data-driven, growth-obsessed Marketing Specialist to lead our Revenue team. This person will own paid acquisition strategy across our website, mobile app, and SaaS product suite — with a strong focus on Google Ads performance, agency management, and driving premium app subscriptions. The ideal candidate blends hands-on performance marketing expertise with strategic leadership, and is comfortable using AI tools to optimize campaigns, analyze data, and improve efficiency.

Revenue & Paid Growth Leadership

•     Lead and scale the Revenue team, setting quarterly and annual revenue targets across all products.

•     Own end-to-end strategy, execution, and optimization of Google Ads campaigns across the company website, mobile app, and all SaaS products.

•     Build and manage a full-funnel paid acquisition roadmap (Search, Display, Performance Max, App Campaigns, YouTube, etc.) tied directly to revenue and subscription goals.

•     Own the P&L for paid marketing spend — track CAC, LTV, ROAS, and payback period across all products and channels.

Agency & Partner Management

•     Act as the primary point of contact for all external marketing/growth agencies onboarded by the company.

•     Own the agency lifecycle: sourcing, vetting, onboarding, briefing, performance review, and offboarding when needed.

•     Set clear KPIs and SLAs for agency partners and hold them accountable through regular performance reviews.

•     Coordinate cross-functional alignment between agencies, in-house design/content teams, and product teams.

Mobile App Premium Subscriptions

•     Drive user acquisition and paid conversion strategy specifically for the premium version of the mobile app.

•     Partner with product and app store teams to optimize the subscription funnel (ASO, in-app purchase flows, trial-to-paid conversion, retention/win-back campaigns).

•     Continuously test pricing, creatives, and offers to improve subscription conversion rates.

SaaS Product Revenue Growth

•     Develop and execute paid growth strategies for the company's other SaaS products, tailoring channel mix and messaging to each product's ICP.

•     Collaborate with product marketing to align paid campaigns with product positioning and launches.

AI-Driven Optimization

•     Leverage AI tools (e.g., for ad copy generation, creative testing, bid optimization, audience insights, and reporting automation) to improve campaign performance and team efficiency.

•     Stay current on AI-powered advertising features (Google's AI-driven bidding, Performance Max, generative ad tools, etc.) and champion their adoption where relevant.

•     Use AI/analytics tools to build predictive models for spend allocation and forecasting.

Reporting & Analytics

•     Build and maintain dashboards tracking spend, revenue, ROAS, CAC/LTV, and subscription metrics across all products.

•     Present regular performance reports and strategic recommendations to leadership.

•     Run structured A/B tests and translate data into actionable growth strategies.

•     2+ years of experience in performance marketing / growth, with at least 2+ years managing Google Ads at scale across multiple products or business units.

•     Proven experience managing external agencies as a client-side stakeholder.

•     Experience driving mobile app subscription growth (premium/freemium conversion) is a strong plus.

•     Prior experience marketing SaaS products preferred.

•     Strong analytical skills — comfortable with Google Analytics, Google Ads Manager, app analytics platforms (e.g., AppsFlyer, Firebase, Mixpanel), and Excel/Sheets/BI tools.

•     Demonstrated affinity for and hands-on use of AI tools in marketing workflows (e.g., ChatGPT/Claude for copy and analysis, AI-powered bidding, automation tools).

•     Experience leading or building a team; strong people management and stakeholder communication skills.

•     Google Ads certification(s) preferred.

•     Excellent communication skills to liaise confidently with agencies, leadership, and cross-functional teams.

•     Experience with app store optimization (ASO) and mobile growth stacks.

•     Familiarity with marketing automation and CRM tools (e.g., HubSpot, Braze, CleverTap).

•     Experience in a startup or fast-scaling environment.