Performance Marketing Manager

Company Name:- Primarc Pecan Retail Ltd

Website:-

https://thevirtualsalt.com/

http://www.primarcpecan.com

Role

We are seeking a highly motivated and experienced Performance Marketing Specialist to join our dynamic digital marketing team. The ideal candidate will be responsible for planning, implementing, and optimizing our clients digital marketing campaigns

Job Title: Performance Marketing Specialist Location: Gurgaon Job role: • Develop and execute paid media campaigns across multiple digital platforms such as Google Ads, Social Media Ads, etc.

• Conduct keyword research, competitor analysis, and audience targeting to optimize campaign performance.
• Monitor and analyze campaign metrics and KPIs to identify trends, insights, and areas for optimization.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals.
• Generate regular reports to showcase campaign performance and provide actionable recommendations.
• Collaborate with internal teams, including content creators and designers, to ensure cohesive campaign execution.
• Stay updated on industry trends, platform updates, and best practices to drive innovation and improve campaign effectiveness.
• Conduct A/B testing and other experiments to optimize campaign elements, including ad copy, landing pages, and targeting.
• Provide strategic recommendations to clients based on data-driven insights and campaign performance analysis.
• Stay informed about industry trends, competitor activities, and emerging technologies to proactively identify opportunities for growth

QUALIFICATIONS, SKILLS, EXPERIENCE:

• Bachelor's degree in Marketing, Advertising, or a related field.
• Proven experience (4-5 years) in managing paid media campaigns across various platforms.
• In-depth knowledge of digital advertising platforms such as Google Ads, Facebook, Instagram, Twitter, LinkedIn Ads, etc.
• Strong analytical skills with the ability to interpret complex data and provide actionable insights.
• Experience in performance marketing and digital growth strategies.
• Strong understanding of D2C websites, funnels, landing pages, and CRO.
• Proficient in using analytics and reporting tools to track campaign performance (e.g., Google Analytics, Data Studio, Google Sheets, etc). • Excellent communication skills, both written and verbal, with the ability to present findings and recommendations to clients and internal stakeholders.
• Ability to work independently and manage multiple campaigns simultaneously.
• Detail-oriented with a strong focus on accuracy and delivering high-quality work.
• Passion for digital marketing and eagerness to stay updated with industry trends and best practices.
• Agency background must