Performance Marketing Manager

About the job

Performance Marketing Manager Web & App Growth (4-7 yrs experience)

• Platforms: Meta Ads, Google Ads, Apple Ads and ChatGPT Ads
• Location: Marol, Andheri East, Mumbai
• Work Mode: Full-time, In-office
• Experience: 4–7 years
• Timing: 12:00 PM–9:00 PM (Flexible)
  

About the Role

• We are looking for a hands-on Performance Marketing Manager to own paid customer acquisition across our website and iOS and Android apps.
• You will manage campaigns across Meta Ads, Google Ads, Apple Ads and ChatGPT Ads, working toward profitable growth in tour purchases, app installs, subscriptions and revenue.
• You will collaborate with our external marketing agency on strategy, budgets and campaign decisions while remaining ATG’s internal owner of performance.
• You will also manage the graphic-design resource responsible for producing ad creatives and campaign variations.
  

This is not purely an agency-coordination role. You must understand campaign data, challenge recommendations, identify opportunities and take responsibility for results.

Key Responsibilities
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(1) Paid Advertising Management

• Plan, launch, manage and optimize campaigns across: — (A) Meta Ads: Facebook and Instagram, (B) Google Ads: Search, Performance Max, Display, YouTube and App campaigns, (C) Apple Ads for App Store acquisition (D) ChatGPT Ads as the platform expands.
• Build campaigns for individual tours, destination bundles, subscriptions, app installs and seasonal promotions.
• Manage audiences, keywords, locations, bids, budgets, placements, offers and campaign structures.
• Allocate budgets across platforms based on profitability and growth potential.
• Identify underperforming campaigns quickly and take corrective action.
• Scale successful campaigns without compromising ROAS.
  

(2) Agency Strategy and Management

• Serve as the primary point of contact for the external performance-marketing agency.
• Work with the agency on campaign strategy, budget allocation, market selection and experimentation.
• Review and challenge agency recommendations using internal data and business priorities.
• Conduct structured weekly and monthly performance reviews.
• Convert discussions into clear actions, owners, deadlines and expected outcomes.
• Ensure the agency provides transparent reporting and measurable improvements.
• Maintain an independent understanding of performance rather than relying entirely on agency reports.
  

(3) Ad Creative Management

• Manage the graphic designer or creative resource responsible for paid-advertising assets.
• Create clear briefs covering the audience, campaign objective, benefit, offer, CTA, format and platform requirements.
• Maintain a consistent pipeline of static images, videos, carousels, app-install creatives and campaign variations.
• Ensure all creatives follow our brand standards and platform specifications.
• Regularly test headlines, visuals, destinations, offers, CTAs and creative formats.
• Identify creative fatigue and introduce new variations before performance declines.
• Share performance learnings with the designer so future creatives are based on evidence.
  

(4) Performance Analysis and Optimization

• Track and improve key performance metrics, including: ROAS, CAC, CPA, CPI, CPC, CTR etc
• Analyze performance by platform, campaign, audience, keyword, creative, destination, geography and device.
• Compare website purchases, iOS conversions, Android conversions and subscription performance.
• Create forecasts for advertising spend, revenue, ROAS and customer acquisition.
• Reallocate budgets toward the campaigns and markets producing the strongest business outcomes.
• Present concise weekly and monthly reports explaining what happened, why it happened and what should happen next.
  

Tracking and Attribution

• Ensure campaigns are tracked correctly through GA4, Google Tag Manager, Meta Pixel, Conversion API, Firebase and relevant attribution tools.
• Work with engineering and product teams to implement tracking events, deep links, postbacks and conversion reporting.
• Validate that purchases, app installs, subscriptions and other events are attributed accurately.
• Identify discrepancies between advertising platforms, analytics systems and actual revenue.
• Maintain consistent UTM structures, naming conventions and reporting dashboards.
• Evaluate campaign incrementality and avoid relying only on platform-reported conversions.
  

Conversion Improvement

• Work with website, product and app teams to improve landing pages, App Store product pages, checkout journeys and conversion rates.
• Identify where paid users drop out before purchasing or subscribing.
• Recommend improvements to messaging, pricing presentation, offers, bundles and landing-page experiences.
• Use campaign and conversion data to guide future product and marketing decisions.
  

Must-Have Qualifications

• 4–7 years of hands-on performance-marketing experience.
• Strong practical experience managing Meta Ads and Google Ads.
• Experience managing meaningful advertising budgets with clear revenue or ROAS accountability.
• Strong understanding of ROAS, CAC, CPA, CPI, CTR, CVR, LTV and attribution.
• Experience with website conversion campaigns and mobile app acquisition.
• Ability to analyze campaign data and convert findings into clear actions.
• Experience coordinating with a performance-marketing agency.
• Experience briefing and managing graphic designers or creative resources.
• Strong Excel or Google Sheets skills.
• Excellent written, analytical and presentation skills.
• Ability to independently question assumptions and take ownership of results.
  

Preferred Qualifications

• Hands-on experience with Apple Ads and App Store acquisition.
• Experience with or strong knowledge of ChatGPT Ads and emerging AI advertising platforms.
• Familiarity with AppsFlyer, Adjust, Branch, Firebase or another mobile measurement platform.
• Experience with GA4, Google Tag Manager, Looker Studio and Meta Conversion API.
• Experience marketing consumer mobile apps, travel products, subscriptions or e-commerce offerings.
• Experience running campaigns across North American markets.
• Comfortable using ChatGPT, Claude and other AI tools for research, creative ideation, ad-copy variations and performance analysis.