Performance Marketing Manager

Key Responsibilities

- Own and optimize digital acquisition across paid, organic, and conversion channels to maximize growth.
- Analyze marketing performance to identify opportunities for improving leads, pipeline, and revenue.
- Build and manage dashboards for a clear and comprehensive view of marketing performance metrics.
- Identify and address funnel drop-offs using data-driven insights to improve conversion rates.
- Manage and optimize campaigns on platforms like Google Ads, LinkedIn Ads, and Meta Ads.
- Conduct A/B tests and experiments, analyzing results to inform actionable strategies.
- Collaborate with content and SEO teams to enhance organic traffic and acquisition efficiency.
- Work with sales teams to connect marketing activities to revenue outcomes and optimize lead quality.

Overview

- Welocity.ai is at the forefront of revolutionizing the hiring process through the integration of AI, recruitment, and technology.
- Our mission is to transform data insights into tangible growth, driving efficiency and success in the consulting sector.
- We are looking for a Performance Marketing Specialist who is passionate about numbers and data-driven decision-making.
- This role is central to enhancing our digital growth engine and improving our marketing funnel performance.
- The ideal candidate will collaborate with cross-functional teams to optimize marketing strategies and contribute to business growth.
- The Performance Marketing Specialist will be responsible for managing digital acquisition channels, optimizing conversion rates, and enhancing the overall marketing performance.
- This role offers the opportunity to work with cutting-edge AI tools and technologies, and requires a high level of analytical and strategic thinking.
- The candidate will have a significant impact on how prospects engage with Welocity.ai, ensuring that marketing efforts translate into measurable business outcomes.
- Join us in our journey to redefine the future of recruitment with AI-powered solutions.
- We are seeking an individual who thrives in a fast-paced environment and is adept at using data to drive marketing strategies.
- The Specialist will be instrumental in identifying growth opportunities and optimizing the marketing funnel from discovery to conversion.
- This role provides a unique chance to work closely with content, product, sales, and design teams to enhance user engagement and acquisition efficiency.
- If you are a commercially minded professional with a knack for analytics and a passion for digital marketing, we want to meet you.
- As a Performance Marketing Specialist, you will play a pivotal role in analyzing marketing performance metrics and implementing data-driven strategies.
- You will be expected to manage campaigns across various platforms and continuously experiment with new channels to maximize ROI.
- Your insights will directly influence strategic decisions and marketing investments, contributing to the overall success of Welocity.ai's AI-driven recruitment solutions.

Requirements

- 2-4 years of experience in Performance Marketing, Growth Marketing, or Digital Marketing roles.
- Strong analytical skills with experience in marketing data and performance metrics analysis.
- Proficiency in using GA4, Google Tag Manager, Looker Studio, and other analytics platforms.
- Experience in managing and optimizing paid digital campaigns across various platforms.
- Understanding of key marketing metrics such as CAC, CPL, CPA, ROAS, and conversion rates.
- Ability to communicate complex data insights to non-technical stakeholders effectively.