Performance Marketing Manager

Role: Performance Marketing Manager - Meta & Google

Location: JP Nagar, Bangalore

Company Description:

LWYD Interactive is a full-service advertising agency based in Bengaluru. We specialize in providing end-to-end brand-building solutions that include strategy, verbal and visual identity, content, and creative communications. We provide performance marketing services to meet client business goals. With a team of young and strategic thinkers, designers, storytellers, technologists and performance marketers, we are passionate about shaping brands that make an impact. At LWYD Interactive, we believe in always asking what if, accepting great ideas from any source, and striving to learn and improve every day.

Responsibilities:

• Manage and oversee the daily performance of ad campaigns on Google and Facebook Ads for assigned clients.
• Plan, execute, and optimize campaigns, including budget management to meet performance targets.
• Generate regular and on-demand reports with actionable insights and strategic recommendations.
• Collaborate with account managers, creative teams, and content specialists for seamless campaign execution.
• Conduct detailed market, audience, and keyword research to craft tailored ad strategies.
• Use data-driven insights to design and refine marketing strategies aligned with clients goals.
• Analyze the user funnel and campaign data to continually enhance performance.
• Build and maintain strong client relationships by aligning campaigns with their objectives and fostering trust.

Requirements:

• 1-3 years of experience in paid media platforms with a proven track record of creating, executing, and optimizing high-performing campaigns across Google (search + display) & Meta ads platforms
• A creative thinker with a sharp eye for detail, focused on maximizing ad performance for clients.
• A proactive strategist, always looking for new ways to improve campaigns.
• Skilled at managing budgets and meeting targets while sticking to plans. A great team player with clear and effective communication
• Experience with app-install campaigns and measurement platforms like Appsflyer & Branch is a plus