Performance Marketing Manager

Job Summary

We are seeking a data-driven and growth-oriented Performance Marketing Executive to manage, execute, and optimize paid digital campaigns across multiple channels. The ideal candidate should have hands-on experience with paid advertising platforms, analytics tools, conversion tracking, and ROI-focused marketing strategies to drive lead generation and business growth.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads (Facebook Instagram), LinkedIn Ads, YouTube Ads, and other digital platforms.
• Manage and scale campaigns across PPC, affiliate marketing, email marketing, app marketing, and conversion rate optimization (CRO).
• Monitor and improve key performance metrics such as ROAS, CPA, CTR, conversion rates, and customer acquisition costs.
• Conduct keyword research, audience segmentation, competitor analysis, and bidding strategy optimization.
• Track campaign performance using tools such as Google Analytics, Google Tag Manager, Meta Business Suite, and Looker Studio.
• Prepare performance reports and provide actionable insights to improve campaign effectiveness.
• Collaborate with creative and content teams to develop compelling ad copies and creatives.
• Perform A/B testing on ads, landing pages, and audience segments to maximize conversions.
• Implement remarketing strategies and optimize marketing funnels.
• Stay updated with the latest digital marketing trends, platform updates, and industry best practices.

Required Skills Qualifications

• Bachelors degree in marketing, Business, or a related field.
• 3-5 years of experience in performance marketing or paid advertising.
• Strong understanding of PPC campaigns paid social advertising, conversion tracking, and attribution models.
• Hands-on experience with analytics and reporting tools.
• Excellent analytical, problem-solving, communication, and presentation skills.
• Knowledge of SEO and email marketing will be an added advantage.

Preferred Tools

• Google Ads
• Meta Ads Manager
• Google Analytics
• Google Tag Manager
• Looker Studio
• SEO Tools

Key Performance Indicators

• Return on Ad Spend
• Cost Per Lead
• Customer Acquisition Cost
• Conversion Rate
• Lead Quality

Location: Mumbai