Performance Marketing Manager

The candidate will have responsibilities across the following functions:

Performance Marketing:

• Manage and coordinate with external performance marketing agencies.
• Plan, monitor, and optimise paid campaigns across digital channels.
• Track CPL, CAC, ROAS, and lead quality.
• Work with agencies on budgets, creatives, targeting, and campaign performance.

Growth Marketing:

• Drive overall customer acquisition, retention, and growth.
• Identify and execute new growth opportunities and experiments.
• Optimise the customer funnel, conversion, and engagement.
• Work on email, CRM, referral, and retention initiatives.
• Track growth metrics and continuously improve performance.

Product Marketing:

• Develop and execute GTM strategies for products and features.
• Drive lead generation and email marketing initiatives.
• Build and implement AI-powered workflows for marketing and business processes.
• Develop product positioning, messaging, and marketing collateral.
• Work closely with Product, Sales, and Marketing teams to drive product adoption.