Performance Marketing Manager

JOB DESCRIPTION

• Running, Optimising and analyzing Digital Campaigns across Adwords, Facebook and other digital platforms.
• Measuring and reporting on the performance of all digital marketing campaigns
• Instrument conversion points and optimize user funnels
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Collaborate with internal teams to create landing pages and optimize user experience
• Plan, execute, and measure experiments and conversion tests
• Brainstorm new and creative growth strategies
• Drive and track KPIs like revenue, conversions, CPA, CPI, etc. daily and prepare performance reports.
• Should be hands-on and skilled in Google ads, Facebook ads, and Programmatic media.
• Create, execute, and optimize campaigns end-to-end on various channels to maximize ROAS.
• Stronghold and manage a large budget in different social channels and Google AdWords.
• Identify trends and insights and optimize spend and performance based on the insights.
• Manage and get insight about data trends, and marketing analytics.
• Hands-on experience with Google Analytics.
• Handled a larger budget on Google AdWords /FB.
• Track and analyze social media traffic flow and provide regular internal reports.
• Attain key performance indicators such as reducing the traffic bounce rate, increasing dwell time or improving conversion.
• Should have hands-on experience in the eCommerce industry.