Performance Marketing Manager (Meta & App Campaigns)

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Performance Marketing Manager (Meta & App Campaigns) based in United States.

This role is designed for a performance-driven marketer who combines analytical expertise with creative experimentation to accelerate digital growth. You will take ownership of paid acquisition campaigns across major advertising platforms, with a primary focus on Meta app install campaigns. The position offers the opportunity to directly impact user acquisition, campaign efficiency, and overall marketing performance. You will work with data, attribution tools, and creative teams to identify growth opportunities and optimize advertising strategies. The ideal candidate thrives in a fast-paced environment, enjoys testing new ideas, and can translate insights into measurable business results. This is a hands-on opportunity for someone passionate about mobile marketing, performance optimization, and scalable growth strategies.

Accountabilities:: The Performance Marketing Manager will own and optimize paid acquisition initiatives across mobile advertising channels, using data-driven insights to improve campaign performance and maximize return on investment. This role requires a balance of technical execution, strategic thinking, and close collaboration with creative and marketing teams.

Manage the setup, execution, and optimization of Meta app install campaigns, including audience targeting, segmentation, creative testing, and budget allocation.

Support performance management across additional channels such as Google App Campaigns, Apple Search Ads, and Google Play Console Ads.

Monitor campaign performance, identify growth opportunities, and implement optimization strategies to improve acquisition costs and return on ad spend.

Manage tracking integrations across attribution and analytics platforms to ensure accurate measurement and reporting.

Implement and maintain conversion tracking, event configuration, and campaign measurement frameworks across multiple marketing platforms.

Analyze performance data to identify trends, user acquisition insights, and opportunities for continuous improvement.

Collaborate with creative and copy teams to develop, test, and refine advertising concepts, messaging, and landing page experiences.

Develop reporting dashboards, forecasts, and performance summaries to support strategic decision-making.

Stay current with advertising platform updates, privacy changes, and industry best practices, including SKAdNetwork and App Tracking Transparency.

Partner with leadership and cross-functional teams to define acquisition strategies and drive sustainable growth.

Requirements:

The ideal candidate is a hands-on digital marketing professional with strong experience managing paid acquisition campaigns and a proven ability to drive measurable results. They should combine technical campaign expertise with analytical thinking and a growth-oriented mindset.

Proven experience managing and scaling paid acquisition campaigns, especially Meta app install campaigns.

Strong understanding of performance marketing principles, including audience strategy, creative testing, optimization, and budget management.

Experience analyzing campaign data and using insights to improve CPI, ROAS, and overall marketing efficiency.

Familiarity with mobile attribution and analytics platforms such as AppsFlyer and Google Analytics 4.

Experience implementing and managing conversion tracking, events, and marketing measurement frameworks.

Knowledge of Google App Campaigns, Apple Search Ads, and Google Play Console Ads is preferred.

Understanding of mobile advertising privacy changes and measurement solutions, including SKAdNetwork and ATT.

Strong analytical skills with the ability to identify trends and translate data into actionable recommendations.

Comfortable working in a fast-paced, performance-focused environment with evolving priorities.

Strong collaboration skills and the ability to work effectively with creative, marketing, and business teams.

Curiosity, ownership, and willingness to continuously test, learn, and improve.

Benefits:

Opportunity to own high-impact performance marketing initiatives and directly influence growth.

Hands-on role with significant responsibility and autonomy.

Exposure to multiple advertising platforms and advanced mobile marketing strategies.

Collaborative environment working with creative, analytics, and leadership teams.

Opportunity to develop expertise in paid acquisition, attribution, and growth optimization.

Training and support available for additional advertising platforms when needed.

Flexible remote work environment.

Opportunity to work in a fast-moving, innovation-focused team.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1