Performance Marketing Manager - Luxury D2C Fashion Brands

Company Description Crepdog Crew is a destination for highly sought-after sneakers, international hype labels, curated streetwear brands, and premium cleaning products. The company focuses on bringing luxury and contemporary fashion together for customers who value exclusivity and style. With an emphasis on quality and authenticity, Crepdog Crew offers a carefully selected range of products that appeal to fashion-forward and streetwear-savvy audiences. Team members join a culture that values creativity, trend awareness, and a strong understanding of the luxury D2C fashion landscape.

Role Description The Performance Marketing Manager for Luxury D2C Fashion Brands will lead day-to-day digital marketing activities to drive customer acquisition, retention, and revenue growth. This full-time, on-site role based in Saket involves planning, executing, and optimizing performance campaigns across paid social, search, display, and affiliate channels. Responsibilities include managing budgets, tracking key performance metrics, running A/B tests, and collaborating with creative and merchandising teams to ensure brand consistency and effective audience targeting. The role also includes analyzing campaign data, preparing performance reports, and identifying opportunities to scale high-performing initiatives while improving return on ad spend.

Working Days : Monday - Saturday

Working Hours : 11am-8pm

Qualifications

• Candidates should possess strong performance marketing skills, including experience with paid search, paid social, remarketing, and campaign optimization.
• Candidates should possess data and analytics skills, such as proficiency in tracking tools, A/B testing, performance reporting, and interpreting customer behavior insights.
• Candidates should possess digital strategy skills, including audience segmentation, funnel optimization, and growth planning for D2C brands.
• Candidates should possess collaboration and communication skills, with the ability to work closely with creative, product, and merchandising teams to align campaigns with brand goals.
• Relevant skills and qualifications include prior experience in luxury or fashion D2C brands, familiarity with major ad platforms (e.g., Meta, Google Ads), and comfort working in a fast-paced, on-site environment in Saket.
• A bachelor's degree in marketing, business, communications, or a related field, or equivalent practical experience, is preferred.