Performance Marketing Manager- Google Ads & Meta Ads

• Driving high growth in marketplace usage, traffic and user engagement
• Creating a product vision, maintaining a prioritized feature backlog and roadmap, and creating internal buy-in
• Partner with cross-functional Business and Technology teams to drive program roadmaps with plans for all phases of planning, implementation, and production readiness and support
• Working with the self owned development team to ensure requirements are clear and rational, making trade-offs as needed, and delivering a finished product that achieves its goals, on schedule
• Proactively identifying and resolving strategic issues and risks that may impact the teams ability to meet goals
• Identify and clarify the critical few issues that need attention and drive appropriate actions
• Defining and scoping projects by working closely with business customers to understand their needs and priorities along with internal and competitive information into clear, prioritized requirements
• Management and delivery of projects with the highest levels of performance, reliability, usability and customer delight
• Identification and prioritization of projects with an understanding of tradeoffs and impact
• Driving user work flow on user experience, review and clarification sessions with software and quality engineering teams to deliver maximum customer value with available time constraints and resources
• Cross functional leadership: Will be required to work in a highly dynamic work environment which requires strong skills in terms of cross-functional team coordination, consensus building among various verticals within the organization and across departments to achieve overall business objectives in a timely & efficient manner

Key Responsibility Areas:

• Performance marketing: Plan and execute performance marketing campaigns on Google Ads, Meta (Facebook & Instagram), and other platforms
• Product Vision: Bridge the gap between Performance delivery and the Ads ecosystem for our advertisers.
• Drive the Growth Engine: Own the end-to-end strategy for advertiser growth, retention, and monetization.
• Experimentation & Optimization: Design and execute A/B tests on bidding algorithms, ad formats, and onboarding flows to maximize customer lifetime value
• Cross-Functional Leadership: Coordinate with internal teams on product positioning and promotions, and build scalable solutions.
• Market Intelligence: Stay ahead of industry shifts (like privacy changes and AI-driven bidding) to ensure our ad products remain competitive.

Candidate Attributes:

• Performance Marketing : Strong knowledge of Ads landscape and platforms and bidding strategies
  Growth Mindset: A "test and learn" philosophy. You are comfortable with failing fast and doubling down on winning experiments.
• Project delivery: Management and delivery of projects with the highest levels of performance, reliability, usability, and customer delight
  Communication: The ability to explain high-level technical concepts (like attribution modeling) to non-technical stakeholders.

Qualification : B.E./B.Tech (Any) Or Any Graduation+MBA

Location: Noida Sector 135 (WFO)