Performance Marketing Manager - Gaming Growth (RMX)

HEAD GAMING GROWTH & USER ACQUISITION

Location: Noida | Work From Office

Experience: 4–8+ Years

Industry: Gaming / Mobile Apps / Performance Marketing

Employment: Full-Time

About the Role

We are looking for a hardcore Gaming Growth & User Acquisition Expert who has real-world experience in scaling gaming/mobile applications and driving mass downloads across India.

This is NOT a generic Digital Marketing or Social Media Marketing role.

We need someone who has actually worked on Gaming Apps and understands how to take an app from low-scale acquisition to lakhs/millions of quality users while maintaining healthy CPI, CAC, Retention, LTV and ROAS.

Key Responsibilities

• Build and execute Pan-India Gaming App User Acquisition Strategy
• Scale app downloads across Tier 1, Tier 2 & Tier 3 cities
• Manage and optimise Meta, Google UAC/App Campaigns, YouTube, Instagram & other UA channels
• Develop aggressive paid acquisition and growth strategies
• Drive continuous creative testing, A/B testing and campaign optimisation
• Build Gaming Influencer, Creator, YouTuber & Regional Influencer partnerships
• Develop referral, viral and community-led acquisition strategies
• Drive ASO, organic downloads and app-store conversion
• Analyse CPI, CPA, CAC, CTR, CVR, D1/D7/D30 Retention, LTV, ARPU & ROAS
• Work with product/team to improve activation, retention and monetisation
• Identify high-performing geographies, audiences, creatives and channels
• Build strategies for Hindi + Regional Indian markets
• Manage significant monthly marketing budgets and scale campaigns profitably
• Own the complete funnel:

Ad Install Registration First Game Active User Retention Monetisation LTV

MUST-HAVE EXPERIENCE

Proven experience in Gaming App Marketing / User Acquisition

Hands-on experience scaling mobile/gaming applications

Strong Meta & Google App Campaign expertise

Experience managing substantial performance marketing budgets

Strong understanding of Gaming UA, Retention, LTV & ROAS

Experience with AppsFlyer / Adjust / Branch / Singular or similar MMPs

Experience in Influencer & Creator-led Gaming Growth

Strong understanding of Indian gaming users

Data-driven and highly performance-oriented mindset

BIG ADVANTAGE

Candidates who have:

• Scaled a gaming app to 1M+ downloads/users
• Managed 10 Lakhs–1 Crore+ monthly marketing budgets
• Worked with Real Money Gaming / Fantasy / Casual / Social Gaming Apps
• Built successful referral/viral acquisition engines
• Experience with regional-language gaming campaigns
• Strong existing network of Indian Gaming Creators/Influencers

What We Will Measure You On

Downloads | CPI | CAC | D1/D7/D30 Retention | DAU | MAU | LTV | ROAS | Revenue/User | Organic Growth

Downloads alone are NOT success. We want quality users who retain and monetise.

IMPORTANT

Please DO NOT apply if your experience is primarily in:

Education Marketing

Generic Lead Generation

Social Media Management

SEO-only

Branding

Content Marketing

Traditional Marketing

We are specifically looking for a hands-on Gaming App Growth Expert with proven numbers.

Compensation

Competitive Salary UPTO 10 LPA + Performance Incentives

Compensation will be based on experience, previous scale handled and proven results.

Apply Now

If you have actually scaled gaming apps and know how to acquire millions of users across India, we want to speak with you.

Join us and build the next large-scale gaming growth engine in India.