Performance Marketing Manager (Education / EdTech)

Role Summary:

We are seeking a data-driven Performance Marketing Manager to lead our digital student acquisition strategy. In this role, you will design, execute, and optimize paid marketing campaigns to drive high-quality leads and course enrollments. You will own the marketing funnel from initial awareness through to applications, ensuring a highly efficient Cost Per Lead (CPL) and maximizing Return on Ad Spend (ROAS).

Key Responsibilities

• Full-Funnel Lead Generation: Plan and execute multi-channel paid acquisition campaigns targeting prospective students, parents, or working professionals across Google Ads, Meta Ads Manager, YouTube, and LinkedIn Campaign Manager.

• Funnel Optimization: Monitor the complete student journey from campaign click to enquiry, application, and final enrollment. Work directly with CRM data to identify bottlenecks.

• Sales & Admissions Alignment: Collaborate closely with the inside sales and admissions teams to analyze lead quality, ensuring the pipeline delivers "intent-driven" prospects rather than junk data.

• Landing Page & Conversion Rate Optimization (CRO): Build, A/B test, and optimize programmatic landing pages and lead forms to improve conversion rates and lower CPL.

• Audience Segmentation & Remarketing: Design sophisticated retargeting funnels based on specific program interest, course catalog browsing behavior, and educational intent.
• Data & Analytics Reporting: Use Google Analytics (GA4) and CRM dashboards to provide weekly and monthly attribution reports on channel efficiency.

Core Requirements & Skills

• Experience: Minimum 8 years of hands-on digital marketing experience, with at least 2 years explicitly within the EdTech, Higher Education, Executive Education, or Test Prep industries.

• Platform Expertise: Deep mastery of Google Search/Display/Discovery, Meta Ads, and LinkedIn Ads. Familiarity with marketing automation tools (e.g., HubSpot, Lead Squared) is highly preferred.

• Lead Funnel Acumen: Proven track record of scaling high-volume lead-generation models while managing a strict budget.

• Analytical Capability: Exceptional ability to interpret complex cohort data, calculate precise customer lifetime value (LTV) relative to CAC, and map out attribution paths.