Performance Marketing Manager E-commerce & Marketplace

About the Role

We are looking for a results-driven Performance Marketing Manager with hands-on GCC e-commerce experience to drive customer acquisition, revenue, and growth for our multi-vendor e-commerce marketplace serving the Saudi Arabian market.

The ideal candidate should have proven experience managing performance campaigns for Saudi Arabia and/or GCC markets, with a strong understanding of local consumer behaviour, purchasing patterns, promotional periods, and e-commerce customer journeys.

This is a hands-on role focused on revenue, ROAS, CAC, conversions, and profitable growth rather than traffic or awareness alone.

Key Responsibilities

Performance Marketing

• Plan, launch, manage, and optimize performance campaigns across Google Ads and Meta Ads.
• Manage Google Search, Shopping, Performance Max, Display, YouTube, and relevant campaign types.
• Manage Meta campaigns across Facebook and Instagram for acquisition, retargeting, and customer reactivation.
• Evaluate and utilize other relevant GCC channels such as Snapchat and TikTok where appropriate.
• Develop audience segmentation and remarketing strategies for different product categories and customer segments.
• Continuously optimize campaigns to improve ROAS, CPA, CAC, CTR, conversion rate, and revenue.
• Scale profitable campaigns while maintaining target acquisition costs and margins.

GCC / Saudi E-commerce Growth

• Develop performance strategies specifically for the Saudi Arabian and GCC markets.
• Understand GCC consumer behaviour, online shopping patterns, seasonal demand, and promotional cycles.
• Plan campaigns around key commercial periods, seasonal events, and major e-commerce sales periods in the region.
• Adapt ad messaging, offers, audiences, and creatives for Arabic- and English-speaking customers.
• Work with the marketplace team to identify high-performing products, categories, and vendors for paid promotion.

Conversion & Revenue Optimization

• Analyze the complete customer journey from ad impression to purchase.
• Identify opportunities to improve landing pages, product pages, checkout, and conversion rates.
• Analyze cart abandonment and customer drop-off points.
• Conduct A/B testing of creatives, audiences, offers, landing pages, and campaign structures.
• Work with product, design, and development teams to implement CRO improvements.

Analytics & Reporting

• Monitor campaign performance and revenue on a daily basis.
• Track ROAS, CAC, CPA, CTR, CPC, conversion rate, revenue, AOV, and customer acquisition trends.
• Prepare weekly and monthly performance reports with actionable insights.
• Use GA4, Google Tag Manager, Google Ads, Meta Events Manager, and other analytics platforms for campaign measurement.
• Ensure accurate conversion tracking, event tracking, attribution, and reporting.

Creative & Campaign Coordination

• Work closely with designers and content teams to develop high-performing ad creatives.
• Provide clear creative briefs based on campaign data and audience insights.
• Test different ad formats, messaging, product angles, offers, and CTAs.
• Identify creative fatigue and recommend new concepts.

Collaboration

• Coordinate with the E-commerce Manager, Vendor Management, Product, Design, Development, and Customer Support teams.
• Recommend products and vendors that should be prioritized in marketing campaigns.
• Share performance insights that can improve product visibility and marketplace sales.
• Stay updated with changes in Google, Meta, TikTok, Snapchat, and GCC digital advertising trends.

Required Skills & Experience

• 5 years of Performance Marketing experience, preferably in e-commerce.
• Proven experience managing campaigns for Saudi Arabia and/or GCC markets.
• Strong hands-on expertise in Google Ads and Meta Ads.
• Experience managing meaningful advertising budgets with measurable revenue/ROAS targets.
• Strong understanding of e-commerce acquisition funnels, CRO, retargeting, and customer lifecycle.
• Experience with multi-vendor marketplaces is highly preferred.
• Strong analytical, commercial, and problem-solving skills.
• Ability to make decisions based on data and take full ownership of performance.
• Excellent communication and reporting skills.

Key Tools

• Google Ads
• Meta Ads Manager / Business Manager
• Google Analytics 4
• Google Tag Manager
• Google Merchant Center
• Meta Pixel / Conversions API
• Google Search Console
• Excel / Google Sheets

Key Performance Indicators

Success in this role will primarily be measured through:

• Revenue generated through paid channels
• ROAS
• CAC / CPA
• Conversion rate
• Customer acquisition
• Repeat purchase contribution
• Campaign scalability
• Marketing efficiency

Ideal Candidate

We are looking for a hands-on, commercially focused marketer—not simply a campaign manager. The successful candidate should understand how a multi-vendor marketplace grows, identify opportunities across customers, vendors, products, and categories, and convert marketing investment into measurable and sustainable revenue growth.

Preferred: Saudi/GCC e-commerce experience, Arabic/English campaign experience, Snapchat/TikTok expertise, and experience in fashion, apparel, accessories, beauty, or lifestyle marketplaces.

Why Join Us

• Work on a growing Saudi-focused multi-vendor e-commerce marketplace.
• Opportunity to manage GCC-focused performance campaigns.
• Work across multiple product categories and vendors.
• High ownership and direct impact on revenue growth.
• Performance-based career growth.

How to Apply:

Interested candidates can share their resume at[HIDDEN TEXT] or call [phone removed]