Performance Marketing Manager - Digital Marketing - Internet/Online

Performance Marketing Manager

About the Role:

We are looking for a data-driven, highly analytical, and results-oriented Performance Marketing Manager - Media Buyer to drive customer acquisition, revenue growth, and campaign performance across digital channels.

This role goes beyond campaign management. The ideal candidate should understand performance marketing end-to-end - from media buying and scaling campaigns to attribution, tracking infrastructure, analytics, and growth optimization.

Key Responsibilities:

- Own customer acquisition and revenue growth through paid digital channels.

- Plan, launch, manage, and optimize campaigns across Meta (Facebook & Instagram) and Google Ads.

- Manage and scale monthly advertising budgets of 50 Lakhs+ while maintaining efficiency and profitability.

- Monitor and improve key performance metrics including ROAS, MER, CAC, CPA, CTR, Conversion Rate, and Revenue.

- Build structured testing roadmaps across audiences, creatives, offers, landing pages, and campaign strategies.

- Analyze customer journeys, conversion funnels, website performance, and attribution data to identify growth opportunities.

- Brief creative teams effectively based on an understanding of what drives conversions.

- Establish tracking standards, UTM taxonomy, and attribution consistency across advertising platforms, analytics tools, checkout systems, and Shopify.

- Build and maintain a creative testing framework with a consistent iteration cadence.

- Own the paid media budget, allocate spending across channels, and justify decisions using data.

- Implement, monitor, and troubleshoot Meta Pixel, Conversion API (CAPI), and Google.