Performance Marketing Manager ( Digital Agency )
YOUR HRM EXPERT · Gurugram · onsite · Posted 5d ago
About a minute. You'll make an account on the way through.
About this role
Required Skills and Expertise
● Strong hands-on expertise in Google Ads and Meta Ads campaign management and optimization.
● Proven experience managing 30+ client accounts simultaneously, preferably within a digital marketing agency environment.
● Experience managing Search, Display, Shopping, Performance Max, YouTube, remarketing, and paid social campaigns.
● Strong understanding of performance marketing metrics, including CPL, CPA, CAC, ROAS, CTR, CPC, conversion rate, and ROI.
● Practical experience with GA4, GTM, Google Ads conversion tracking, Meta Pixel, and campaign attribution.
● Excellent understanding of campaign budgeting, bidding strategies, audience segmentation, and funnel optimization.
● Strong analytical and problem-solving skills, with the ability to make data-driven decisions.
● Proficiency in Microsoft Excel and Google Sheets for campaign analysis, reporting, and performance tracking. ● Excellent verbal and written communication skills.
● Strong client management, presentation, and stakeholder management skills.
● Ability to prioritize tasks, manage multiple accounts, and meet deadlines in a fast-paced agency environment.
● Understanding of landing page optimization, lead generation funnels, and conversion rate optimization (CRO).
Sourced from foundit