{"@context":"https://schema.org","@type":"JobPosting","title":"Performance Marketing Lead","description":"

The Performance Marketing Lead will lead and scale customer acquisition initiatives across paid digital channels. This role focuses on execution and driving measurable business growth.

Requirements:

Data-Driven and Highly Analytical: Must possess strong quantitative skills with a proven track record of managing complex performance marketing budgets and tracking key business metrics.
2 WhatsApp CRM Expertise: Hands-on experience in planning, executing, and optimising high-volume WhatsApp marketing campaigns. The candidate should understand user journeys, template configurations, and drop-off recovery.
Funnel Optimisation: Proven ability to map out the entire customer lifecycle, identifying drop-off points in the funnel to deploy timely CRM interventions (via WhatsApp/IVR).
A/B Testing Frameworks: Experience in running rigorous text, timing, and audience experiments on CRM channels to continuously boost CTR and final disbursal/conversion rates.
Experience of 3-7 years in performance marketing / growth marketing (preferably within fintech, lending).
Tools Proficiency with marketing automation platforms (e. g., CleverTap, MoEngage, WebEngage, Netcore, or custom in-house CRM dashboards) and analytics tools (Excel, Google Analytics, and Tableau).

","datePosted":"2026-06-30T00:00:00.000Z","validThrough":"2026-08-29T00:00:00.000Z","employmentType":"FULL_TIME","identifier":{"@type":"PropertyValue","name":"myjobb-ai","value":"4573436"},"url":"https://myjobb.ai/jobs/performance-marketing-lead/4573436","directApply":false,"hiringOrganization":{"@type":"Organization","name":"Paisabazaar.com","logo":"https://static.ambitionbox.com/assets/v2/images/rs:fit:200:200:false:false/aHR0cHM6Ly9tZWRpYS5uYXVrcmkuY29tL21lZGlhL2FiY29tcGxvZ28vcGFpc2FiYXphYXItZG90LWNvbS1vcmlnaW5hbC5qcGc.webp","sameAs":"https://www.paisabazaar.com/"},"jobLocation":[{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Gurugram","addressRegion":"Haryana","addressCountry":"India"}}]}