Performance Marketing Lead

At Game point, we believe that sports has the power to transform individuals and communities.

We're looking for a data-driven and results-oriented Performance Marketing Specialists who will be be responsible for effectively managing marketing campaigns to achieve specific business goals.

Key Responsibilities:

1. Campaign Management:

• Plan, execute and optimize paid campaigns across Google Ads, Meta Ads, and other relevant platforms.
• Drive leads and conversions for sports coaching, swimming memberships, Book & Play, events and other Game Point Offerings.
• Optimize campaigns through audience targeting, bidding strategies, creative testing and retargeting.
• Manage campaign budgets and allocate spends based on performance.

2. Analytics and Reporting:

• Track campaign performance across CPL, CPC, CTR, Conversions, CPA and ROAS.
• Set up and monitor conversion tracking, pixels, UTM's and campaign attribution.
• Use Google Analytics 4(GA4), Google Tag Manager, and advertising dashboards to analyze performance.
• Prepare regular reports with actionable insights to improve campaign efficiency.

3. Lead Generation and Conversion Optimization:

• Optimize marketing funnels to improve lead quality and conversion rates.
• Analyze customer journeys, identify funnel drop-offs, and recommended improvements.
• Collaborate with sales and center teams to track leads through coaching, enrolments, memberships and bookings.
• Plan retargeting campaigns for existing users, inactive customers and unconverted leads.

4. Creative and Cross-Functional Collaboration:

• Work with creative, content, CRM and operations teams to develop effective performance campaigns.
• Conduct A/B testing of Ad creatives, copy, audiences, and landing pages.
• Monitor competitive campaigns, industry trends, and new digital advertising opportunities.

Qualification and Skills:

• Bachelor's or Master's degree in Marketing, Business, Analytics or related field.
• 2-4 Years of hands-on experience in performance marketing.
• Strong proficiency in Google-Ads, Meta-Ads Manager, GA4 and Google Tag Manager.
• Experience in lead generation, conversion tracking, retargeting and campaign optimization.
• Strong analytical, communication, and stakeholder management skills.
• Experience with CRM platforms and lead generation businesses is preferred.

Key Performance Indicators:

• Quality and volume of leads generated.
• Cost per lead and customer acquisition cost.
• Coaching enrolments and Book & Play booking conversions.
• Return on advertising spent and campaign efficiency.
• Budget utilization and accuracy of campaign reporting.