Performance Marketing Lead

JOB DESCRIPTION

Position: Performance Marketing Lead

Job Summary

Responsible for planning, executing, and optimizing performance marketing strategies across digital channels to drive customer acquisition, revenue growth, lead generation, and overall business performance. The role will manage performance campaigns across paid media and e-commerce platforms, analyze marketing data, and work closely with cross-functional teams to achieve business objectives.

Experience in EdTech, E-commerce, Account Management, or Program Management will be an added advantage.

Key Responsibilities

• Develop and execute performance marketing strategies aligned with business and revenue objectives.
• Plan, launch, monitor, and optimize paid campaigns across platforms such as Google Ads, Meta Ads, YouTube, and other relevant digital channels.
• Drive customer acquisition, lead generation, conversions, revenue, and ROAS through data-driven marketing initiatives.
• Manage and optimize campaigns based on key performance metrics such as CPL, CPA, CAC, CTR, CVR, ROAS, and ROI.
• Handle performance marketing activities for E-commerce platforms, including customer acquisition, product promotion, conversion optimization, and revenue growth.
• Analyze campaign performance and customer behavior to identify opportunities for optimization and growth.
• Work closely with creative, content, sales, product, and business teams to develop effective marketing campaigns.
• Coordinate with internal and external stakeholders, agencies, vendors, and platform partners as required.
• Prepare regular performance reports, dashboards, and business insights for management review.
• Conduct market, competitor, audience, and keyword research to identify new growth opportunities.
• Manage campaign budgets effectively and ensure optimum utilization of marketing spends.
• Develop A/B testing strategies for creatives, landing pages, audiences, offers, and campaign structures.
• Monitor industry trends, digital marketing developments, and platform updates to identify new opportunities.
• Support the development of customer acquisition and retention strategies across digital channels.
• Ensure effective tracking, attribution, and measurement of marketing campaigns.
• Take ownership of assigned marketing programs/projects and ensure timely execution and achievement of targets.
• Mentor and guide junior members of the performance marketing team, where applicable.
• Continuously identify opportunities to improve campaign efficiency, conversion rates, customer experience, and overall marketing ROI.

Preferred / Added Advantage

• Experience in the EdTech industry will be an added advantage.
• Exposure to E-commerce marketing and online sales funnels will be preferred.
• Experience in Account Management, Program Management, or Campaign Management will be an added advantage.
• Experience managing multiple stakeholders, projects, or business accounts will be beneficial.
• Experience in handling end-to-end marketing programs with ownership of targets and outcomes will be preferred.

Skills & Competencies

• Strong knowledge of Performance Marketing and Digital Marketing.
• Hands-on experience with Google Ads, Meta Ads, YouTube Ads, and other paid media platforms.
• Good understanding of E-commerce marketing, conversion funnels, and customer acquisition.
• Strong analytical and data interpretation skills.
• Ability to work with marketing dashboards, reports, and performance metrics.
• Strong understanding of CAC, CPL, CPA, ROAS, ROI, CTR, and conversion metrics.
• Strong project and stakeholder management skills.
• Excellent communication and interpersonal skills.
• Strong problem-solving and decision-making abilities.
• Ability to manage multiple campaigns and priorities simultaneously.
• Result-oriented approach with strong ownership and accountability.

Qualification & Experience

• Bachelor's degree in Marketing, Business Administration, Digital Marketing, Communications, or a related field.
• 58 years of relevant experience in Performance Marketing, Digital Marketing, E-commerce Marketing, or related roles.
• Experience in managing performance campaigns with measurable acquisition and revenue targets.
• EdTech, E-commerce, Account Management, or Program Management experience will be an added advantage.