Performance Marketing Lead

About the role

You'll own Kirana Club's performance marketing engine and a 1Cr+ monthly budget across Meta, Google, and other paid channels. This is a hands-on, spend-owning role — responsible not just for running campaigns, but for acquiring transacting retailers at the right CAC and building the experimentation engine behind paid growth.

As Kirana Club evolves into a B2B commerce marketplace, performance marketing will increasingly be commerce-first — bringing retailers directly to relevant products, categories and offers, and getting them to come back and buy again. Our audience is largely non-metro, vernacular-first kirana store owners across Bharat, so standard D2C playbooks often won't work as-is.

What you'll do

• Own and manage a 1Cr+ monthly performance marketing budget across Meta, Google and other paid channels
• Build, launch, and optimize campaigns end to end — creative testing, targeting, bid strategy, budget allocation across channels
• Own CAC and the economics of paid acquisition end to end — from first transaction/delivered order to repeat, LTV and ROAS; run experiments to continuously improve them
• Work with the creative team to test and iterate ad creative for a vernacular, non-metro audience
• Build attribution and tracking accurate enough to make real budget calls, not vanity dashboards
• Partner with growth and product so paid users land into onboarding flows that actually convert and retain
• Build and scale commerce acquisition and reactivation across Search, Shopping, Performance Max, catalogue/product ads, display and remarketing — driving retailers directly to relevant products, categories and offers

What we're looking for

• 4+ years in performance marketing, has managed a monthly budget upwards of 50L
• Experience marketing to non-metro, vernacular, or price-sensitive Indian audiences
• Deep hands-on expertise in Meta and Google Ads, including commerce-led campaigns such as Shopping/PMax, catalogue ads and remarketing
• Strong professional pedigree — a brand-name startup, agency, or company that signals you can be trusted with real budget
• Strong with numbers — builds your own CAC/ROAS models, doesn't wait on a data team to tell you if a campaign worked
• AI-native — uses AI for creative variants, copy testing, and analysis as a default
• Stayed long enough at your last few roles to see campaigns compound — no string of sub-year stints
• Based in Bangalore, ready to work from office
• Background in ecommerce, marketplaces, quick commerce, D2C or another transaction-led consumer business; experience building for Bharat is a strong plus