Performance Marketing Lead

Location: Sakinaka, Mumbai (On-site)

About Flo

Flo is one of India's fastest-growing D2C sleep solution brands, focused on delivering innovative products and exceptional customer experiences. We are building a high-performance team that thrives on ownership, collaboration, and continuous learning.

Why Join Flo

• Opportunity to work with a fast-growing consumer brand.
•  Direct exposure to leadership and strategic decision-making.
•  High ownership, autonomy, and impact across business functions.
•  Collaborative and growth-oriented work environment.

 Key Responsibilities

•  Own the end-to-end strategy, execution, and optimization of performance marketing campaigns across Google Ads, Meta Ads, marketplaces, and other digital channels.
•  Manage and optimize marketing budgets across multiple campaign objectives and stages of the customer journey.
•  Collaborate with cross-functional teams to plan campaigns, set performance goals, and analyze results.
•  Build and maintain reporting dashboards using Google Analytics 4 and Looker Studio to generate actionable insights.
•  Identify growth opportunities and implement automation workflows using tools such as Zapier and platform-native solutions.
•  Conduct performance audits, conversion tracking implementation, attribution analysis, and ongoing campaign optimization.
•  Monitor industry trends, platform updates, and emerging AI-driven marketing tools to improve campaign effectiveness.

 Requirements

• 4+ years of hands-on experience in Performance Marketing or Digital Marketing, either agency-side or brand-side.
•  Demonstrated success managing performance campaigns across awareness, consideration, and conversion objectives.
•  Experience managing significant monthly advertising budgets and delivering measurable business outcomes.
•  Strong expertise in Google Ads (Search, Display, Shopping, Performance Max, YouTube).
•  Strong understanding of Meta Ads (Facebook and Instagram), including campaign structure, testing methodologies, and scaling strategies.
•  Experience setting up and managing Google Merchant Center (GMC), Google Business Profile (GMB), pixels, and conversion tracking.
•  Proficiency in Google Analytics 4 (GA4) and Looker Studio.
• Experience with automation tools such as Zapier or similar workflow platforms.
•  Advanced Excel or Google Sheets skills for reporting, analysis, and performance insights.
•  Strong analytical, problem-solving, and communication skills.
•  Experience with Amazon, Flipkart, Zepto, Blinkit, or other marketplace/quick-commerce advertising platforms is an added advantage.