Performance Marketing Lead
Novel Tissues · Bengaluru · onsite · Posted 30d ago
About a minute. You'll make an account on the way through.
About this role
Performance Marketing Executive Novel Group |
Experience: 24 years | Reports to: Brand Manager – Novel Babio
We are hiring a Performance Marketing Lead to own our paid ads outside the marketplaces and turn ad spend into sales.
WHAT YOU WILL DO
- Plan, launch and manage Meta (Instagram and Facebook) and Google ad campaigns
- Drive traffic and sales to our D2C website, noveltissues.com
- Own daily budgets, bids and targeting, and hit ROAS and cost-per-order targets
- Test new ad creatives, hooks and audiences every week with the design and video team
- Run retargeting and lookalike campaigns, and set up tracking (Meta Pixel, GA4, conversion events)
- Support new product launches and festive sale campaigns with paid ads
- Work with the Amazon/Flipkart ads team to keep messaging and spend aligned
- Share daily and weekly reports on spend, ROAS, CPA, CTR and sales
WHAT WE ARE LOOKING FOR
- 2–4 years running performance ads for a D2C, FMCG, beauty or e-commerce brand
- Hands-on with Meta Ads Manager and Google Ads (Search, Shopping, Performance Max, YouTube)
- Proven results: share the ad spend you have managed and the ROAS you delivered
- Strong with numbers and Excel; knows GA4 and Shopify analytics
- Good eye for which creatives convert
- Amazon/Flipkart ads experience is a plus
WHY JOIN US
- Own paid growth for multiple consumer brands
- Real budgets, fast decisions and direct access to leadership
- Clear growth path to Performance Marketing Manager
Sourced from naukri