Performance Marketing - Lead

Lead Performance Marketing

Location: Bangalore

Experience: 5-8 Years

Function: Performance Marketing

Industry: E-commerce / D2C / FMCG

Role Overview

We are looking for an experienced and highly driven Lead – Performance Marketing to own end-to-end paid media and performance marketing initiatives across Google, Meta, E-commerce and Quick Commerce platforms. The ideal candidate will be responsible for driving customer acquisition, revenue, profitability, and ROAS through data-driven campaign strategies and continuous optimization.

Key Responsibilities

●      Lead end-to-end performance marketing across Google Ads (Search, Shopping, Performance Max, YouTube) and Meta (Facebook & Instagram).

●      Plan, execute, monitor, and optimize campaigns across the full customer funnel—acquisition, conversion, retargeting, and remarketing.

●      Drive key business metrics including CAC, ROAS, CVR, LTV, RTO, prepaid conversion, and revenue growth.

●      Develop audience acquisition, retargeting, and remarketing strategies to improve customer quality and retention.

●      Manage and optimize marketing budgets to maximize ROI and business profitability.

●      Conduct continuous A/B testing across creatives, audiences, landing pages, offers, and bidding strategies.

●      Analyze campaign and customer data to identify growth opportunities and take corrective actions.

●      Drive CRO initiatives and recommend improvements across the website/customer journey to improve conversion.

●      Work closely with Creative, Product, Technology, CRM, Category, and E-commerce teams for seamless campaign execution.

●      Use attribution and analytics platforms to generate actionable insights and improve marketing efficiency.

●      Track marketplace performance and support paid visibility/search initiatives across platforms such as Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, and BigBasket.

●      Prepare regular performance reports and present key insights, opportunities, and recommendations to stakeholders.

●      Stay updated on advertising platforms, algorithms, industry trends, and emerging performance marketing best practices.

Desired Qualifications & Experience

●      5–8 years of hands-on experience in Performance Marketing / Digital Marketing.

●      Strong experience managing Google Ads and Meta Ads with proven ownership of budgets and business outcomes.

●      Experience in E-commerce, D2C, FMCG, or consumer-facing businesses preferred.

●      Experience with marketplace and/or Quick Commerce advertising will be an added advantage.

●      Strong understanding of ROAS, CAC, CVR, LTV, attribution, funnel optimization, and customer acquisition.

●      Excellent analytical and problem-solving skills with strong proficiency in Excel/Google Sheets.

●      Strong stakeholder management, communication, and execution skills.

Key Competencies

●      Strong ownership and growth mindset

●      Data-driven and highly analytical

●      Execution-focused with a bias for action

●      Strong commercial and business acumen

●      Ability to manage multiple campaigns and priorities

●      Excellent coordination and stakeholder management

●      Proactive, detail-oriented, and comfortable working in a fast-paced environment

●      Ability to make quick, data-backed decisions and drive measurable business results

 Note-We have 6 Days working(alternate Saturdays are working)