Performance Marketing Lead

Performance Marketing Specialist Google Ads & Meta Ads

We are looking for a Performance Marketing Specialist who can independently plan, launch, optimize, and scale paid campaigns across Google Ads and Meta Ads.

The role is performance-driven. You will be responsible for generating qualified leads, controlling acquisition costs, improving conversion rates, and turning advertising budgets into measurable revenue.

Key Responsibilities

• Plan and execute paid campaigns across:
  
• Google Search Ads
• Google Display Ads
• Performance Max
• YouTube Ads
• Meta Facebook & Instagram Ads
• Retargeting campaigns
• Conduct:
  
• Keyword research
• Competitor analysis
• Audience research
• Customer persona research
• Search intent analysis
• Build complete advertising funnels from:
  Ad Landing Page Lead Follow-up Conversion
• Create campaign structures based on:
  
• Geography
• Audience
• Service
• Search intent
• Funnel stage
• Manage daily campaign optimization, including:
  
• Budget allocation
• Bid strategy
• Negative keywords
• Search terms
• Audience exclusions
• Creative testing
• Placement optimization
• Develop and test:
  
• Ad copy
• Hooks
• Headlines
• Offers
• CTAs
• Creative concepts
• Landing-page messaging
• Set up and manage:
  
• Google Tag Manager
• GA4
• Google Ads Conversion Tracking
• Meta Pixel
• Meta Conversion API
• UTM tracking
• Work closely with designers, content creators, developers and sales teams.
• Analyse lead quality instead of focusing only on CPL.
• Identify which campaigns are generating:
  
• Qualified leads
• Sales opportunities
• Revenue
• Wasted spend
• Prepare weekly and monthly performance reports.

Core KPIs

You will primarily be measured on:

• Cost Per Lead
• Cost Per Qualified Lead
• Customer Acquisition Cost
• Conversion Rate
• ROAS
• CTR
• CPC
• Lead-to-Sale Ratio
• Landing Page Conversion Rate
• Revenue Generated
• Advertising Spend Efficiency

Google Ads Skills Required

Strong practical understanding of:

• Search campaigns
• Performance Max
• Display
• YouTube advertising
• Keyword Match Types
• Negative Keywords
• Search Term Analysis
• Quality Score
• Ad Rank
• Smart Bidding
• Conversion Tracking
• Remarketing
• Competitor campaigns
• Location targeting
• Lead-generation campaigns

Meta Ads Skills Required

Strong practical experience with:

• Meta Ads Manager
• Lead Generation campaigns
• Website Conversion campaigns
• Custom Audiences
• Lookalike Audiences
• Retargeting
• Advantage+ campaigns
• Creative testing
• Audience testing
• Pixel tracking
• Conversion API
• Campaign scaling
• Lead quality optimization

Analytical Skills

The candidate must be comfortable analysing data and answering questions such as:

• Why did CPL increase?
• Which campaign is producing the best-quality leads?
• Which keywords are wasting money?
• Which ad creative should receive more budget?
• Where are users dropping from the funnel?
• Should we increase, reduce or redistribute the advertising budget?
• Is the problem coming from the ad, audience, offer, landing page or sales process?

Preferred Experience

• 2–5 years of hands-on performance marketing experience
• Proven experience managing Google and Meta advertising accounts
• Experience working with lead-generation businesses preferred
• Agency experience will be an advantage
• Experience handling international markets such as USA, UK, Canada, UAE or Australia will be preferred

Tools

Candidates should be comfortable using:

• Google Ads
• Meta Ads Manager
• Google Analytics 4
• Google Tag Manager
• Google Search Console
• Looker Studio
• Google Keyword Planner
• Meta Events Manager
• Excel / Google Sheets

Knowledge of CRM platforms, heatmaps and marketing automation tools will be an advantage.

What We Are Looking For

We want someone who thinks beyond:

“Campaign is running.”

You should think:

“Is this campaign generating profitable customers?”

The right candidate understands that performance marketing is a combination of:

Traffic + Creative + Offer + Landing Page + Tracking + Sales Funnel + Data

Interview Requirement

Candidates should be prepared to demonstrate:

1. A Google Ads account/campaign they have managed.
2. A Meta Ads campaign they have managed.
3. Their optimization process for a campaign with high CPL.
4. Their strategy for scaling a profitable campaign.
5. How they track a lead from advertisement to final sale.

Practical Assignment

You may be asked to create a mini performance strategy covering:

• Target audience
• Google campaign structure
• Meta campaign structure
• Keyword strategy
• Creative concepts
• Landing-page recommendations
• Proposed budget allocation
• Expected KPIs
• 30-day optimization plan

Important: We are looking for someone who can own performance, not simply operate an Ads Manager.