Performance Marketing Lead

responsible for strategy, ideation, execution, optimization, tracking and business outcomes.

Experience Required

• Minimum 6 years of hands-on experience in Paid Media / Performance Marketing.
• Proven experience managing B2B demand generation and B2C/D2C performance campaigns.
• Strong hands-on experience with Google Ads, LinkedIn Ads and Meta Ads.
• Mandatory hands-on experience with LinkedIn Campaign Manager and ABM campaigns.
• Experience managing and scaling high-value paid media budgets.
• Proven track record of generating qualified leads, MQLs, SQLs, pipeline and revenue.
• Strong understanding of full-funnel marketing, attribution and conversion tracking.
• Experience working with CRM, marketing automation and offline conversion tracking.
• Ability to independently own campaigns from strategy to execution, optimization, reporting and revenue.
• Candidates without meaningful hands-on LinkedIn and ABM experience will not be considered.

What Youll Own

• Plan, launch and manage paid campaigns across Google, LinkedIn, Meta and other relevant platforms.
• Build and execute B2B demand generation campaigns across international markets.
• Develop and execute LinkedIn ABM campaigns targeting specific companies, industries, decision-makers and buying committees.
• Build complete MQL SQL Opportunity Pipeline Revenue funnels.
• Manage B2C/D2C performance campaigns focused on conversions, CAC, ROAS and revenue.
• Develop full-funnel paid media strategies across TOFU, MOFU and BOFU.
• Conduct ICP development, audience research, segmentation and intent-based targeting.
• Build retargeting, remarketing and conversion journeys.
• Continuously optimize campaigns based on lead quality, SQLs, pipeline and revenue—not vanity metrics.
• Work with CRM, sales, content and automation teams to improve lead quality and conversion rates.
• Track the complete customer journey from ad click to closed business.
• Manage budgets with a strong focus on CAC, CPL, CPQL, ROAS, ROI and pipeline contribution.
• Use AI, automation and data analytics to improve targeting, optimization and decision-making.
• Create performance dashboards and report meaningful business metrics to leadership.
• Run A/B tests across audiences, creatives, landing pages, offers, messaging and campaign structures.

B2B & ABM – Mandatory Skills

• LinkedIn Campaign Manager
• LinkedIn Lead Gen Forms and Matched Audiences
• Account-Based Marketing (ABM)
• Company/account targeting
• Job-title, seniority and industry targeting
• Retargeting and remarketing
• Lead scoring and qualification