Performance Marketing Lead
IIG Technology · Bhubaneswar · onsite · Posted 72d ago
About a minute. You'll make an account on the way through.
About this role
Role & responsibilities
We are looking for a results-driven Performance Marketing Lead to join our growing team. If you have experience in running high-performing digital marketing campaigns and generating quality leads, we'd love to hear from you!
Key Responsibilities
- Plan and manage Google Ads and Meta Ads campaigns.
- Optimize campaigns to improve ROI/ROAS and lead generation.
- Monitor campaign performance using GA4, GTM, and Meta Pixel.
- Conduct keyword research and audience targeting.
- Perform A/B testing for ads and landing pages.
- Prepare campaign performance reports and insights.
- Collaborate with the design and content teams to create engaging ad creatives.
Required Skills
- Google Ads
- Meta Ads (Facebook & Instagram)
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Meta Pixel
- Lead Generation
- Campaign Optimization
- A/B Testing
- Excel/Google Sheets
- AI tools such as ChatGPT, Gemini, Canva AI, or similar
Sourced from naukri
Skills
About IIG Technology
IIG Technology
IT Services & Consulting
201-500
employees
2019
7 years old
Bhubaneswar, Odisha
India
₹5.3L PA avg
Avg at IIG Technology
₹50K – ₹60K PA
This role
About
We empower businesses by devising digital solutions that not only meet the highest standards of functionality but also redefine user engagement and satisfaction. We provide our clients with full spectrum of software services like web development, mobile app solutions, IT infra management and also digital marketing, graphic designing and multimedia services.
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Work-life
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