Performance Marketing Lead - Growth & Account Strategy

Performance Marketing Lead | Growth & Account Strategy

Location: Chennai | WFO | Monday to Friday (2 PM -12 AM IST)

Experience: 5+ Years | Agency Background Preferred

Role: 70% Individual Contributor | 30% Team Coordination

Apply: [HIDDEN TEXT]

Website: https://bigboost.agency/

About BigBoost AI

BigBoost AI is a performance marketing and growth agency working across B2B, B2C, D2C and E-commerce markets globally. We are scaling our performance team and looking for a senior professional who can independently own accounts and help build a stronger, scalable delivery structure.

The Role

We are looking for a Performance Marketing Lead who can take end-to-end ownership of client accounts with minimal founder intervention.

You will own strategy, execution, optimization, performance analysis, account hygiene, client communication and growth across multiple platforms.

Key Responsibilities

• Own end-to-end performance marketing accounts across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads and Amazon Ads.

• Manage Google Shopping, Meta Commerce, Shopify and e-commerce performance with a strong understanding of the full funnel.

• Develop campaign strategies, budgets, testing frameworks, optimisation plans and growth opportunities.

• Analyse ROAS, CAC, CPL, CPA, conversion rates, revenue and funnel performance and turn insights into clear actions.

• Write and test high-performing ad copies independently.

• Maintain strong campaign hygiene, tracking, account structure and optimisation standards.

• Communicate directly with clients, lead performance discussions, present insights, manage expectations and build strong client relationships. Excellent client communication is non-negotiable.

• Collaborate with Senior Performance Marketers, Performance Marketers and Creative Teams on campaign updates, creative testing, execution and account quality.

• Coordinate team priorities, identify gaps and ensure timely execution without micromanagement.

• Keep the founder informed of key performance updates, risks, opportunities and next steps, while independently managing day-to-day account requirements.

• Contribute towards building SOPs, QA processes, reporting structures and scalable performance marketing systems.

What We're Looking For

• 5+ years of hands-on performance marketing experience, preferably in a digital/performance marketing agency.

• Strong expertise in Google Ads and Meta Ads, with working knowledge of TikTok, LinkedIn and Amazon Ads.

• Strong exposure to B2B, B2C, D2C and E-commerce accounts.

• Shopify / Google Shopping / Meta Commerce experience is highly valued.

• Strong analytical, strategic and commercial thinking.

• Excellent verbal and written communication and client-facing skills.

• Ability to independently write ad copies and translate data into actionable recommendations.

• Strong ownership, attention to detail and ability to manage multiple accounts in a fast-paced agency environment.

• Willingness to learn, adapt and build structure as the team scales.

Not a Fit For

In-house-only profiles, product-company-only profiles or candidates with exclusively B2B experience are not encouraged to apply.

This role is for someone ready to operate as a senior account owner, combining hands-on execution with strategic thinking and team coordination.

Interested candidates can reach out to:

Shashank Rangarajan | [HIDDEN TEXT]

• Learn more: https://bigboost.agency/