Performance Marketing Lead - D2C/eCommerce

Performance Marketing Lead

Location: Mumbai

Experience: 4-8 Years

Work Mode: On-site / Mumbai

About the Role:

We are looking for a Performance Marketing Lead to drive customer acquisition and revenue growth across D2C, e-commerce, and quick-commerce channels. The ideal candidate will be a hands-on performance marketer who can own campaigns end-to-endfrom planning and execution to optimization, reporting, and scaling.

Key Responsibilities:

- Own performance marketing strategy and execution across digital channels, with a strong focus on revenue, customer acquisition, and ROAS.

- Plan, launch, manage, and optimize campaigns across Meta, Google, and other relevant paid media platforms.

- Develop campaign plans aligned with business objectives, product launches, offers, and revenue targets.

- Manage performance marketing across D2C, e-commerce, and quick-commerce platforms.

- Track and optimize key metrics such as CAC, ROAS, CTR, CPC, CPM, CVR, LTV, and revenue contribution.

- Conduct A/B testing across creatives, audiences, landing pages, offers, and campaign structures.

- Collaborate with creative, brand, content, and e-commerce teams to develop high-performing campaign assets.

- Analyze campaign and customer data to identify opportunities for acquisition, retention, and revenue growth.

- Manage marketing budgets and ensure efficient allocation across channels.

- Prepare regular performance reports and share actionable insights and recommendations with leadership.

- Stay updated on emerging performance marketing trends, platform changes, and consumer behavior.

Requirements:

- 4-8 years of experience in Performance Marketing, Growth Marketing, or Digital Marketing.

- Strong hands-on experience in campaign planning, execution, optimization, and scaling.

- Experience working with D2C, e-commerce, and/or quick-commerce businesses is strongly preferred.

- Proven experience managing campaigns across Meta and Google Ads.

- Strong understanding of funnel metrics, attribution, CAC, ROAS, and customer acquisition.

- Data-driven mindset with strong analytical and problem-solving skills.

- Experience working with creative teams to develop and optimize performance-led creatives.

- Ability to independently own campaigns and drive measurable business outcomes.

- Strong communication and stakeholder management skills.

Ideal Candidate:

- A hands-on, data-driven, and execution-focused performance marketer who has experience scaling consumer businesses through paid acquisition and understands the nuances of D2C, e-commerce, and quick-commerce growth.