Performance Marketing Lead - Core Team

Core Team - Performance Marketing

Role Overview:

Were looking for a performance marketing leader to join our core team and scale our annual marketing deployment from approximately $6.3M to $31M, while maintaining strong unit economics.

You will own app user acquisition across Meta, Google, and other channels, and build the team and systems required to support this scale.

What Youll Own:

- Build and execute the performance marketing strategy

- Scale app marketing campaigns across Meta, Google, and emerging channels

- Own CAC, LTV, ROAS, payback period, and contribution margin

- Build and manage a high-performing performance marketing team

- Run structured experiments across creatives, audiences, bidding, pricing, and product funnels

- Improve attribution, reporting, automation, and performance monitoring

- Partner with product, content, data, and revenue teams to improve conversion and monetization

What Were Looking For:

- 3+ years of experience in performance marketing or user acquisition

- Hands-on expertise with Meta Ads, Google Ads, and app marketing platforms

- Experience using mobile attribution tools such as AppsFlyer

- Experience managing and scaling large digital marketing budgets

- Strong understanding of attribution, bidding, creative testing, and conversion optimization

- Strong analytical and structured problem-solving skills

- Demonstrated ability to hire, build, and manage teams

- Experience running app marketing campaigns optimized for ROAS

Why Join Us:

- Join the companys core operating team

- Work directly with the founders

- Own a high-scale consumer growth mandate

- Build and lead the performance marketing function

- Receive meaningful ESOPs and participate in the companys long-term growth