Performance Marketing Head

Company Description:

Baheri Consultancy Pvt. Ltd. is a full-funnel digital marketing agency that specializes in innovative online marketing and web development solutions. Our 360° marketing solutions are tailored to meet the specific needs of B2B and B2C business models, offering services from display advertising to SEO, paid media, and online reputation management.

Experience: 8+ years of experience.

Role Summary: Owns revenue, profitability, and scale of the performance marketing vertical. Drives strategic growth across platforms and clients.

Key Responsibilities:

• Own revenue targets (media billing + management fees)
• Define and execute scaling roadmap (budgets, tools, team expansion)
• Lead high-value client relationships (founder/CXO level)
• Identify growth levers (new platforms, funnels, creatives, automation)
• Drive media efficiency & profitability across accounts
• Build performance frameworks (testing, attribution, scaling models)
• Collaborate with Creative, Tech, and Analytics teams

Time Allocation:

• Strategy: 40%
• Growth Opportunities: 40%
• Client Leadership: 20%

KPIs:

• Revenue growth & managed ad spend ROAS / CAC efficiency at the portfolio level
• Client retention & upsell value
• Contribution margin (profitability)
• New channel adoption success (Meta, Google, etc.) Ideal Profile: 8+ years in performance marketing
• Strong business + P&L mindset.
• Proven scaling of high-budget accounts