Performance Marketing Head; Mars Petcare; Hyderabad

Role : Performance Marketing Head

Location : Hyderabad

Job Responsibilities

Retail Media & Connected Commerce

• Lead the end-to-end retail media strategy across e-commerce platforms, driving full-funnel growth, market share acceleration, new user acquisition and premiumization in partnership with the agency and retailer ecosystems.

• Architect data-led campaign frameworks across search, display and platform activations, aligning investments to category moments, business priorities and commercial outcomes.

• Ensure seamless integration of brand and commerce media, enabling consistent brand storytelling and synchronized go-live execution across top, mid and lower funnel touchpoints.

• Drive best-in-class NPD launch frameworks with scaled visibility, conversion efficiency and velocity achievement across key marketplaces.

• Partner with brand teams to optimize creative effectiveness, content relevance and retail media efficiencies across the shopper journey.

Measurement, Analytics & Growth Intelligence

• Own the performance measurement ecosystem across retail media and commerce marketing, driving actionable insights through full-funnel reporting, attribution and ROI optimization.

• Establish strategic KPI frameworks linking media investments to business outcomes including share growth, penetration, premium mix and profitability.

• Leverage advanced analytics, retailer data and AI-enabled optimization tools to continuously improve campaign effectiveness and decision-making.

Perfect Digital Store (PDS) Excellence

• Lead the Perfect Digital Store agenda to enhance digital shelf competitiveness, discoverability, conversion and content quality across all retailer platforms.

• Own CARS score governance and performance management in collaboration with global connected commerce teams.

• Drive best-in-class product content strategy including PDP optimization, A+ content, Brand Stores and automated content governance.

• Utilize AI-led content intelligence and image optimization platforms such as Vizit to improve digital shelf effectiveness and shopper conversion.

• Ensure catalogue excellence through rigorous governance of product data, SEO optimization, taxonomy accuracy and retailer compliance standards.

• Lead on-time and high-quality NPD cataloguing, listings and renovation deployments across all key retailers.

Commerce Technology & Capability Enablement

• Drive strategic utilization of commerce intelligence and optimization platforms including Amazon Pi, Blinkit BI, Zepto Atom, Gobblecube, AMC, SKAI/PacVue, Helium10, Sprinklr and retailer-native dashboards to unlock scalable growth opportunities.

• Build integrated dashboards and decision-support systems to improve visibility, agility and performance governance across retail media and PDS.

Strategic Agency & Partner Management

• Act as the strategic lead for agency and platform partnerships across retail media, content and digital shelf management.

• Lead commercial governance, capability enhancement and innovation roadmaps with key technology and service partners.

Commercial & Budget Leadership

• Own the channel A&CP strategy and investment governance, ensuring optimal allocation of spends across retailers, brands, activities and growth priorities.

• Drive financial rigor through forecasting, phasing, ROI tracking, provisioning and cross-functional alignment with finance stakeholders.

• Balance growth acceleration with media productivity and investment efficiency objectives.

Cross-functional & External Stakeholder Leadership

• Partner closely with e-commerce sales, NKAMs and channel leadership to align commerce marketing priorities with retailer growth agendas.

• Build strategic relationships with retailer category, media, experience and catalogue teams to unlock joint business growth opportunities.

• Collaborate with global connected commerce teams to drive innovation, scale best practices and position India as a benchmark market within the global ecosystem.

Team Leadership & Capability Building

• Lead and develop a high-performing commerce marketing organization across retail media, digital shelf and content excellence.

• Build future-ready capabilities through structured development plans, coaching, succession planning and performance management.

• Foster a culture of ownership, innovation, agility and continuous improvement while driving strong employee engagement and recognition.

Job Specifications/Qualifications

Note: May differ from the current job holder's own skills and experience.

Education & Professional Qualifications

• MBA or Equivalent Degree

Knowledge / Experience

• Total experience of more than 12 years with min 3 yrs driving e com performance marketing.