Performance Marketing Falcon professional

Performance Marketing Falcon

Bangalore, India

Job Summary

Position seeks a highly motivated Digital Marketing Trainee to join our team, specializing in Search Engine Marketing (SEM). This is an exceptional opportunity for individuals passionate about kickstarting a career in digital marketing and excelling in a fast-paced environment.

Responsibilities

• Actively contribute to creating, managing, and optimizing PPC campaigns on Google Ads, Bing Ads, and other search platforms
• Conduct thorough keyword research and analysis to identify and capitalize on campaign opportunities
• Vigilantly monitor and analyze campaign performance metrics such as CPC, CTR, conversion rates, and ROI
• Play a pivotal role in developing and executing strategies to elevate campaign effectiveness and exceed business objectives
• Collaborate extensively with the content team to craft compelling ad copy and landing pages that drive unparalleled conversions
• Assist in astute budget management and bid adjustments to maximize campaign performance
• Stay at the forefront of the latest SEM trends, best practices, and algorithm updates
• Generate comprehensive reports on campaign performance, providing actionable insights and recommendations

Requirements

• Bachelor's degree in Engineering, Marketing, or post-graduation in Marketing
• Robust understanding of digital marketing concepts, particularly SEM and PPC
• Familiarity with Google Ads and Google Analytics is a significant advantage
• Exceptional analytical skills and proficiency in Excel or other data analysis tools
• Outstanding written and verbal communication skills
• Meticulous attention to detail with strong organizational and time-management abilities
• Ability to thrive independently and contribute seamlessly in a team within a high-paced environment
• Eagerness to swiftly adapt and master new tools and technologies

Preferred Skills

• Prior experience or an internship in digital marketing is a distinctive advantage
• Certification in Google Ads is a significant asset
• Profound knowledge of SEO principles and their correlation to SEM
• Experience in executing A/B testing and driving conversion rate optimization (CRO)

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