Performance Marketing Expert

Company Description

LocaGlobe is a Truly Global Digital Marketing Firm focused on giving growth to startups and enterprises. Specializing in 360° Digital Marketing services such as Performance Marketing, SEO, Pay-Per-Click, Social Media Advertising, and Whatsapp & Email Marketing, we provide highly ROI-driven digital strategies. Our motto is When You Grow, We Grow, and we only charge when we help increase your revenue.

Performance Marketing Specialist (E-commerce)

Location: Jaipur. Employment Type: Full-time. Experience: 2+ years

About the Role

We're looking for a Performance Marketing Specialist to own paid acquisition and retention marketing for our e-commerce brand(s). You'll run and optimize Meta and Google Ads campaigns end-to-end, build out WhatsApp and email retention flows, and use AI tools to move faster on both strategy and creative. This is a hands-on role for someone who's comfortable in ad accounts daily, thinks in ROAS and CAC, and knows how to brief and direct creative that converts.

What You'll Do

• Plan, launch, and optimize paid campaigns across Meta Ads (Facebook/Instagram) and Google Ads (Search, Shopping, Performance Max) for e-commerce catalogs
• Manage budgets and bidding to hit ROAS/CAC targets, with regular reporting on spend efficiency and funnel performance
• Build and manage retention marketing programs on WhatsApp and email, using tools like Klaviyo to design flows (welcome series, abandoned cart, post-purchase, win-back, etc.) and segmented campaigns
• Use AI tools such as Claude and ChatGPT to speed up ad copywriting, campaign research, audience/creative ideation, and reporting summaries
• Brief and coordinate with designers, freelancers, or AI creative tools to get ad creatives (static, video, UGC-style) produced and tested on schedule
• Collaborate with the founder/marketing lead on overall growth strategy and monthly targets
  

What We're Looking For

• Minimum 2 years of hands-on experience running Meta Ads and Google Ads specifically for e-commerce brands (not just B2B or lead-gen)
• Practical experience with retention/lifecycle marketing on WhatsApp and email, including working knowledge of Klaviyo or a similar ESP/CRM platform
• Comfortable using AI tools like Claude and ChatGPT as part of the daily workflow — for copy, research, analysis, and creative briefs
• Understanding of how to brief, source, or generate ad creatives (through designers, freelancers, or AI creative/image tools) and iterate based on performance
• Strong grasp of e-commerce metrics: ROAS, CAC, AOV, LTV, conversion rate
• Analytical mindset — comfortable pulling and interpreting data from ad platforms, Google Analytics/GA4, and Shopify (or similar) to make decisions
• Good communication skills to work with creative partners and to explain performance clearly to non-marketing stakeholders

Nice to Have

• Experience with Shopify or other e-commerce platforms
• Basic creative sense — able to give clear, actionable feedback on ad creatives even without designing them yourself
• Experience with other retention/marketing automation tools (e.g., Interakt, WATI, Gupshup, Attentive)
• Prior experience in a D2C or fast-growing e-commerce brand

What We Offer

• CTC - INR 4,00,000/annum
• Perks - Flexible working hours, Growth budget, AI Training Modules
• Direct ownership of performance marketing with real growth impact