MOHALI · FULLTIME
Performance Marketing Expert (PPC) - B2B SaaS
APPWRK IT Solutions
Mohali · onsite · Posted 4d ago
Sourced from
Undisclosed3–6 yrsfulltimeMohali
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Section · 01
About this role
Company: APPWRK IT Solutions Pvt. Ltd.
Position: Performance Marketing Expert / PPC Specialist
Experience: 3-6 Years
Employment Type: Full-Time
Primary Platforms: Google Ads Meta Ads (Facebook Instagram)
Job Summary
We are looking for an experienced, results-driven Performance Marketing Expert who can take complete end-to-end ownership of paid advertising campaigns across Google Ads and Meta Ads.
The ideal candidate should be capable of independently planning, executing, managing, optimisation and scaling campaigns with a strong focus on qualified lead generation, customer acquisition and measurable ROI.
This is a hands-on role requiring strong analytical skills, strategic thinking and practical campaign management experience. We need someone who understands the complete advertising funnel, from identifying the right audience to converting prospects into paying customers.
The selected candidate will manage paid advertising for four of our brands:
- APPWRK IT Solutions - App Development AI-Driven Digital Transformation in USA | APPWRK IT Solutions
- IT services, software development and technology solutions. Focus on generating qualified B2B leads from international markets.
- MonkeyMan Agency - Shopify Development Agency Build Scale | MonkeyMan Agency
- Shopify development, eCommerce design, CRO and store optimisation services. Focus on generating qualified enquiries from eCommerce businesses and Shopify store owners.
- ClockDiary - Clockdiary - Free Time Tracking Timesheet Software
- SaaS-based time tracking, employee productivity monitoring, timesheet and project management software. Focus on free registrations, demo bookings, paid subscriptions and customer acquisition.
- VoiceGun AI - VoiceGun AI
- AI-powered voice technology solutions. Focus on product awareness, qualified leads, demo bookings and customer acquisition.
Key Responsibilities
End-to-End PPC Campaign Management
- Take complete ownership of paid advertising across Google Ads and Meta Ads for all four brands.
- Develop and execute performance marketing strategies aligned with each brands business objectives.
- Independently handle campaign planning, setup, execution, monitoring, optimisation and scaling.
- Manage Google Search, Display, Performance Max, YouTube and remarketing campaigns wherever relevant.
- Execute Meta lead generation, conversion, awareness and retargeting campaigns.
- Conduct detailed keyword research, competitor analysis and audience segmentation.
- Plan and manage advertising budgets to maximise campaign performance and ROI.
- Identify new opportunities to improve reach, conversions and customer acquisition.
Lead Generation Customer Acquisition
- Generate high-quality B2B leads for APPWRK IT Solutions and MonkeyMan Agency.
- Drive free sign-ups, demo bookings, paid subscriptions and customer acquisition for ClockDiary and VoiceGun AI.
- Develop targeted campaigns for international markets, primarily the US, UK and other relevant regions.
- Build effective advertising funnels covering awareness, consideration, conversion and remarketing.
- Optimise campaigns for qualified leads and actual business conversions rather than just clicks or impressions.
- Collaborate with the sales team to evaluate lead quality and improve targeting.
- Continuously work towards reducing Cost Per Lead (CPL) and Customer Acquisition Cost (CAC).
Campaign Tracking Analytics
- Set up and manage Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel and Conversions API.
- Implement accurate conversion tracking for form submissions, calls, demo bookings, registrations and purchases.
- Configure conversion events, custom audiences and remarketing segments.
- Monitor campaign performance using Google Ads, Meta Ads Manager, GA4 and Looker Studio.
- Identify and resolve tracking, attribution and reporting issues.
- Track user journeys and identify opportunities to improve conversion rates.
- Integrate advertising data with CRM systems wherever required to track lead quality and sales outcomes.
Campaign Optimisation Scaling
- Continuously monitor and optimise campaign performance across all advertising accounts.
- Conduct A/B testing of ad copy, creatives, landing pages, audiences and bidding strategies.
- Analyse key metrics including CTR, CPC, CPL, CPA, CAC, ROAS and conversion rates.
- Identify underperforming campaigns and implement corrective actions.
- Scale successful campaigns while maintaining acquisition efficiency.
- Optimise bidding strategies, keyword targeting, negative keywords, placements and audience segments.
- Stay updated with the latest developments in Google Ads, Meta Ads and AI-powered advertising tools.
Ad Creatives Landing Page Optimisation
- Develop compelling ad copy, messaging and creative strategies for different target audiences.
- Coordinate with designers and content teams to develop high-performing advertising creatives.
- Provide clear creative briefs based on campaign objectives and performance insights.
- Recommend landing page improvements to increase conversion rates.
- Test different messaging angles, offers, CTAs and creative formats.
- Ensure consistency between ad messaging, landing pages and overall brand positioning.
Reporting Performance Accountability
- Monitor campaign spending, conversions and performance on a daily basis.
- Prepare weekly reports highlighting campaign results, lead quality, spending and optimisation activities.
- Conduct monthly performance reviews with actionable recommendations.
- Track performance against agreed KPIs and advertising budgets.
- Provide clear insights into what is working, what is underperforming and what needs improvement.
- Take complete accountability for campaign execution, budget utilisation and performance outcomes.
Required Skills Experience
- 3-6 years of hands-on experience in performance marketing and PPC campaign management.
- Proven expertise in Google Ads and Meta Ads, including independently managing advertising accounts.
- Strong experience in B2B lead generation, preferably for IT services, digital agencies, software development companies or SaaS products.
- Demonstrated ability to generate qualified leads and improve customer acquisition efficiency.
- Experience managing advertising campaigns targeting international audiences, particularly the US and UK.
- Strong understanding of Google Search Ads, keyword research, bidding strategies, Quality Score and negative keyword management.
- Practical experience with Meta audience targeting, retargeting, lead forms and conversion campaigns.
- Proficiency in GA4, GTM, Meta Pixel, Conversions API and conversion tracking.
- Experience with campaign analytics, attribution and performance reporting.
- Strong understanding of landing page optimisation, conversion funnels and customer acquisition strategies.
- Ability to independently manage multiple brands, campaigns and advertising budgets.
- Excellent analytical, problem-solving and communication skills.
Preferred Qualifications
- Google Ads and Meta Blueprint certifications.
- Previous experience managing paid advertising for B2B service companies or SaaS businesses.
- Experience with SaaS subscription marketing, free trial acquisition and free-to-paid conversion optimisation.
- Familiarity with CRM integrations, offline conversion tracking and marketing automation.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
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Section · 02
Skills
AutomationCampaignanalytical thinkingapp developmentB2BAnalyticsAdvertising CampaignsAudience TargetingBudget ManagementCampaign AnalyticsadvertisingAI ToolsB2B Lead GenerationBrand PositioningBiddingArtificial Intelligence
Section · Company
About APPWRK IT Solutions
APPWRK IT Solutions
IT Services & Consulting
120
employees
2012
14 years old
Mohali, Punjab
United States
₹5.6L PA avg
Avg at APPWRK IT Solutions
About
APPWRK IT Solutions specializes in custom software development, enhancing sales and growth for businesses in the digital landscape.
Industries
IT Services & Consulting
Employee ratings
10 reviews
3.9/ 5
Culture
4.6
Career growth
4.4
Work-life
4.3
Employees rate it well for
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