Performance Marketing Executive

Performance Marketing Executive – SuperProfile

About SuperProfile

SuperProfile is a creator-focused platform that helps creators build and grow their online businesses through payments, memberships, courses, bookings, and more. We're looking for a Performance Marketing Specialist with 1–2 years of experience who can help drive user acquisition, conversions, and growth through data-driven paid advertising campaigns.

Key Responsibilities

• Plan, execute, manage, and optimize paid advertising campaigns across Google Ads and Meta Ads to drive user acquisition, sign-ups, and conversions.
• Manage Google Search, Performance Max (PMax), Shopping (where relevant), Facebook, and Instagram advertising campaigns.
• Conduct keyword research, audience targeting, budget allocation, bid management, and A/B testing to improve campaign performance.
• Monitor key performance metrics, including CTR, CPC, CPA, conversion rates, and ROAS, to maximize marketing ROI.
• Identify opportunities to improve campaign efficiency, lead quality, landing page performance, and conversion rates.
• Set up and monitor conversion tracking using Google Analytics, Google Tag Manager, and advertising platform tools.
• Collaborate with content, design, and product teams to develop compelling ad creatives, landing pages, and campaign strategies.
• Analyze campaign data and prepare regular performance reports with actionable insights and recommendations.
• Stay updated on digital advertising trends, platform updates, and emerging growth opportunities to drive SuperProfile's growth.

Required Skills & Qualifications

• 1–2 years of hands-on experience managing Google Ads and Meta Ads campaigns.
• Practical knowledge of Google Search campaigns, Performance Max, and Facebook/Instagram advertising.
• Understanding of keyword research, audience segmentation, bidding strategies, budget management, and campaign optimization.
• Familiarity with Google Analytics (GA4), Google Tag Manager, conversion tracking, and performance reporting.
• Basic understanding of SEO, landing page optimization, and digital marketing fundamentals.
• Ability to analyze campaign data, identify performance gaps, and implement optimization strategies.
• Strong analytical thinking, communication, and problem-solving skills.
• A proactive, experimental mindset with a willingness to learn, test new strategies, and take ownership of campaign performance.

What We're Looking For

Someone who enjoys experimenting with campaigns, making data-backed decisions, and turning marketing budgets into measurable growth. If you're excited about performance marketing and want to help creators grow their businesses through SuperProfile, we'd love to hear from you.