Performance Marketing Executive

Job Title: Performance Marketing Executive

Company: Cybez

Location: Gurgaon

Working Model: Hybrid (3 days in office, 2 days work from home)

Experience: Fresher - 1 yr

Job Summary

Cybez is looking for a data-driven Performance Marketing Executive with 1+ years of experience in running scalable paid campaigns. In this role, you will plan, execute, and optimize ad strategies across key digital platforms to achieve optimal ROI, scale performance, and support client growth targets.

Key Responsibilities

Campaign Setup & Optimization: Plan, launch, and manage performance marketing campaigns across Meta Ads, Google Ads, and emerging paid channels.

A/B Testing & Creative Strategy: Test target audiences, ad copy variations, and creative formats (static, video, carousel) to boost CTR and conversion rates.

Budget & Bid Management: Monitor daily ad spend, adjust bidding strategies, and optimize budget allocation to maximize ROAS and minimize CPA.

Data Analysis & Reporting: Track key account metrics (CPA, ROAS, CTR, CPC, LTV) using tracking tools and present structured weekly/monthly performance reports.

Cross-Team Collaboration: Work directly with designers and content creators to produce high-converting ad assets and landing page experiences.

Technical & Qualification Requirements

Experience: Minimum 3 months of hands-on experience executing paid acquisition campaigns (agency background strongly preferred).

Tool Proficiency: Strong proficiency with Google Ads (Search, Shopping, Display, PMax), Meta Ads Manager, and Google Analytics (GA4).

Tracking & Attribution: Working knowledge of Meta Pixel, Conversion API (CAPI), Google Tag Manager (GTM), and basic UTM tracking parameters.

Analytical Skills: Advanced knowledge of Excel/Google Sheets (pivot tables, performance formulas) for data interpretation and attribution modeling.

Professional & Soft Skills

Result-Oriented: Ability to manage targets, scale budgets efficiently, and improvise strategies based on real-time data.

Communication: Clear written and verbal skills to articulate campaign performance and strategy to internal stakeholders and clients.

Time Management: Highly organized with the ability to handle multiple client accounts simultaneously without compromising quality.