Performance Marketing Executive

Role & responsibilities

• Execute and optimize Meta, Google and LinkedIn campaigns for events, webinars, subscriptions and the Yearbook.
• Manage email and WhatsApp marketing campaigns.
• Track campaign performance, registrations, conversions and cost per acquisition.
• Manage landing pages, UTM tracking and GA4 analytics.
• Maintain daily registration dashboards and optimize campaigns to meet targets.

Preferred candidate profile

• 2-5 years of experience in performance or digital marketing.
• Hands-on experience with Meta Ads, Google Ads, GA4 and email marketing tools.
• Knowledge of WhatsApp campaigns, landing pages and UTM tracking.
• Strong analytical skills and experience in campaign optimization.
• Candidates from media, publishing, automotive or digital marketing agencies preferred.