Performance Marketing Executive

Job Title: Performance Marketing Executive Quick Commerce

Company: ITC Limited – Foods Business Division (24 Mantra Organic)

Location: Hyderabad

Employment Type: Full-Time

Experience: 0–1 Year

Qualification: Any Graduate

Job Summary

We are looking for a motivated and analytical candidate to manage performance marketing activities exclusively across Quick Commerce platforms such as Blinkit, Zepto, and Swiggy Instamart. The role involves campaign execution, optimisation, product visibility, sales growth, and performance analysis to drive business results across these platforms.

Key Responsibilities

• Set up, manage, and optimise advertising campaigns across Blinkit, Zepto, and Swiggy Instamart.
• Monitor campaign budgets, ad spend, sales, ROAS, ACOS, CTR, and conversions to improve campaign performance.
• Manage sponsored product campaigns, keyword targeting, and platform-specific advertising initiatives.
• Track product listings, pricing, availability, search visibility, and promotional activities.
• Analyse campaign performance and prepare regular reports using Excel and platform dashboards.
• Coordinate with internal teams on product launches, pricing, promotions, creatives, and inventory availability.
• Support festival campaigns, promotional activities, and new SKU launches across Quick Commerce platforms.
• Identify opportunities to improve product discoverability, advertising efficiency, and sales growth.

Required Skills & Qualifications

• Any graduate with 0–1 year of experience; freshers with relevant knowledge may apply.
• Strong interest in Quick Commerce advertising and e-commerce performance marketing.
• Basic understanding of ROAS, ACOS, CTR, conversions, and campaign optimisation.
• Good working knowledge of MS Excel and data analysis.
• Strong analytical, communication, and coordination skills.
• Willingness to learn and manage platform-specific advertising tools.

Preferred: Hands-on experience or relevant project exposure in Blinkit, Zepto, or Swiggy Instamart advertising.