Performance Marketing Executive

Performance Marketing Analyst (executive)

Experience: 2-3 year

Type: Full-time

We're looking for a data-driven Performance Marketer with 2-3 years of hands-on experience managing PPC and Paid Social campaigns. You'll be responsible for strategizing, executing, and optimizing campaigns that deliver measurable business results for our clients.

Key Responsibilities

• Plan, set up, and manage performance marketing campaigns on Google Ads and Meta Ads for multiple clients across industries.
• Collaborate with clients to understand their business goals, target audience, and KPIs.
• Conduct keyword research, ad copywriting, and creative development to maximize campaign performance.
• Optimize campaigns daily to improve CTR, reduce CPA, and maximize ROAS.
• Communicate campaign results effectively to clients clearly and concisely.
• Implement A/B testing for ad creatives, landing pages, and targeting strategies.
• Set up and track conversions using tools like Google Tag Manager and Meta Pixel.
• Budget management and allocation, ensuring maximum ROI on advertising spend.
• Collaborate with cross-functional teams to align marketing efforts with company goals.
• Stay up to date on the latest digital marketing trends and technologies and integrate the learnings for campaign scaling and optimization.

Required Skills & Qualifications

• 2-3 years of hands-on experience in performance marketing primarily with D2C brand or in an agency.
• Proficiency in managing paid advertising campaigns on platforms such as Google Ads, LinkedIn Ads, Snapchat Ads, Meta Ads (Facebook/Instagram), TikTok Ads, Twitter Ads, etc.
• Strong understanding of performance marketing metrics like CTR, CPA, ROAS, Conversion Rate, etc.
• Proficiency in Google Analytics / GA4 and campaign tracking setup.
• Strong analytical and problem-solving skills.
• Proven ability to manage multiple projects simultaneously and meet deadlines.
• Effective communication and interpersonal skills.
• Creative thinking and problem-solving abilities.