Performance marketing Executive

About the Role:

We are seeking a dynamic and analytical Performance Marketing Executive to drive customer acquisition, retention, and category growth across quick commerce platforms. The role requires a deep understanding of performance marketing in high frequency purchase environments, data analytics, and creative optimization to deliver strong ROI across digital and Q-commerce channels.

Key Responsibilities:

• Plan and execute paid digital campaigns across Meta, Google Ads, YouTube, and affiliate platforms to drive traffic and conversions.

• Strategize and manage Q-Commerce platform promotions (Zepto, Blinkit, Instamart, etc.) optimizing banner placements, offers, and sponsored ads.

• Analyze platform dashboards to monitor campaign performance, visibility share, CTR, ROAS, and sales uplift.

• Collaborate with category, brand, and platform teams to plan joint marketing initiatives that maximize ROI.

• Develop and test ad creatives, product listings, and offer mechanics tailored to platform algorithms and user behavior.

• Optimize budgets across channels to meet acquisition cost (CAC) and return on ad spend (ROAS) targets.

• Generate detailed weekly and monthly reports, providing actionable insights to enhance campaign effectiveness.

• Track and evaluate competitor activities, pricing, and promotional strategies on Q-Commerce platforms.

• Work closely with design, analytics, and sales teams to align performance campaigns with business goals and brand identity.

Key Skills & Qualifications:

• Bachelors degree in Marketing, Business, or a related field.

• 3-8 years of experience in performance or digital marketing, preferably in Q Commerce, E-Commerce, or FMCG sectors.

• Strong knowledge of Google Ads, Meta Business Manager, Google Analytics, and platform marketing dashboards (Zepto Swiggy instamart, Blinkit, Flipkart , Amazon etc.).

• Proven track record in managing campaigns with measurable ROI.

• Strong analytical, Excel, and data interpretation skills.

• Creative mindset with attention to detail in ad copies, visuals, and audience targeting.

Preferred Qualifications (Good to Have):

• Certification in Google Ads / Meta Blueprint.

• Hands-on experience with App marketing, UAC campaigns, or CRM remarketing.

• Understanding of consumer behavior and funnel optimization in instant delivery environments.

What We Offer:

• Exposure to high-growth Q-Commerce platforms and fast-paced marketing campaigns.

• Opportunity to work on data-driven, result-oriented growth projects.

• Competitive compensation, learning opportunities, and career advancement.