Performance Marketing Executive

About the Company

Nappa Dori is one of India's foremost contemporary design brands that has captured the

imagination of a global audience through its carefully curated design aesthetic and exceptional

craftsmanship. The brand is rooted in a philosophy that blends artisanal sensibilities with

minimalism, offering a seamless harmony between form and function.

Nappa Dori has established flagship stores across India, Dubai, Sri Lanka, and the United

Kingdom. It also operates a thriving online business and is stocked at some of the world's

leading design destinations including Fortnum & Mason, The Conran Shop, Selfridges, and

more.

In India, Nappa Dori's presence spans across Delhi, Gurgaon, Chandigarh, Mumbai, Pune,

Hyderabad, and Bengaluru.

About the Role

We are looking for a Performance Marketing professional to drive lead generation,

conversions, and digital growth through data-driven campaigns across Google, Meta, and

LinkedIn. The role requires a results-oriented individual with strong analytical skills and

hands-on expertise in campaign optimisation, audience targeting, and performance marketing.

Roles & Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta, and LinkedIn.
• Drive qualified leads and conversions while maintaining target CPL, CPA, and ROAS.
• Manage campaign budgets, audience targeting, bidding strategies, placements, and
• campaign structures.
• Conduct A/B testing of ad creatives, audiences, copy, landing pages, and campaign strategies.
• Monitor daily campaign performance and identify opportunities for optimisation and

growth.

• Track and analyse campaign data using GA4, GTM, Google Ads, Meta Ads Manager,
• LinkedIn Campaign Manager, and other relevant analytics tools.
• Prepare regular performance reports and insights on campaign KPIs and business outcomes.
• Coordinate with content and design teams to plan and develop effective ad creatives and

marketing content.

• Monitor social media performance, engagement, traffic, and lead generation across

relevant platforms.

• Identify underperforming campaigns and implement corrective actions to improve cost

efficiency and conversions.

• Stay updated with platform trends, algorithm changes, industry developments, and new advertising features.
• Contribute to the development and execution of social media and digital marketing

strategies across LinkedIn, Instagram, Facebook, and other relevant platforms.

• Continuously explore new audiences, platforms, formats, and growth opportunities to

improve overall marketing performance

Good to have:

•

Experience with premium brands will be an added advantage.

•

⁠Knowledge of social media strategy for LinkedIn, Instagram, Facebook, etc. will be an added

advantage.