Performance Marketing Executive

Location: Bengaluru, India | On-site

Job Type: Full-time

Experience: 1–4 years

TrustGrid is building technology that makes digital identity convenient, secure, and user controlled. We are looking for a hands-on Performance Marketing Executive to drive paid acquisition and measurable user growth.

·      Plan, launch, and optimize campaigns across Google Ads, Meta Ads, Google App Campaigns, YouTube, and Apple Search Ads.

·      Drive mobile app installs, qualified users, and conversions across Android and iOS.

·      Manage campaign budgets, targeting, bidding, creatives, keywords, and placements.

·      Optimize campaigns against CPI, CPA, CAC, ROAS, conversion rate, and LTV.

·      Track the complete funnel from Ad → Install → Onboarding → DID Creation.

·      Work with Design, Content, Product, and Analytics teams to improve campaign performance.

·      Run A/B tests across creatives, audiences, messaging, landing pages, and campaigns.

·      Analyze performance using GA4, Firebase, Google Ads, Meta Ads, AppsFlyer/Adjust, or similar tools.

·      Prepare weekly/monthly performance reports with clear insights and actions.

·      Research competitors, new acquisition channels, and emerging growth opportunities.

·      1–4 years of hands-on performance marketing experience.

·      Strong practical experience with Google Ads and Meta Ads.

·      Experience with mobile app acquisition is highly preferred.

·      Strong understanding of CPI, CPA, CAC, CTR, ROAS, conversion rate, and LTV.

·      Working knowledge of GA4/Firebase and Excel/Google Sheets.

·      Data-driven mindset with strong analytical and problem-solving skills.

·      Ability to independently manage campaigns, budgets, experiments, and optimization.

·      Google App Campaigns / Apple Search Ads

·      App Store Optimization (ASO)

·      AppsFlyer / Adjust

·      Multi-country campaign experience

·      Basic SQL or marketing automation

·      Experience in a technology, SaaS, fintech, Web3, or startup environment

·      Experience using AI tools for marketing and creative experimentation

This is a performance-focused role, not a general social media/content marketing position.

We are looking for someone who has personally managed paid campaigns and can demonstrate measurable results.

• Candidates with campaign case studies, previous performance reports, portfolios, or examples of campaigns they have managed are encouraged to share them.