Performance Marketing Executive

Role Title: Performance Marketing Executive
Location: Vadodara, Gujarat (On-site/Hybrid)
Department: Marketing / Founder's Office
Reporting To: Marketing Manager / Head of Founder's Office

Role Summary
We are looking for a data-driven and result-oriented Performance Marketing Executive to manage and optimize paid marketing campaigns across multiple platforms. The ideal candidate will be responsible for planning, executing, tracking, and optimizing digital ads to drive measurable results, such as leads, sign-ups, traffic, and conversions. This role requires a deep understanding of PPC, audience targeting, A/B testing, and analytics, especially within the IT, SaaS, and legal-tech space (e.g., BharatLaw.ai).

Key Responsibilities

• Plan and execute paid advertising campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn, and other performance channels.
• Drive user acquisition, lead generation, and conversions aligned with business objectives.
• Conduct audience segmentation, keyword research, and competitor analysis to inform campaign strategy.
• Manage campaign budgets and bids to maximize ROI and reduce CPA.
• Set up tracking mechanisms using UTM parameters, Google Tag Manager, and other tools.
• Monitor and report on key performance indicators (CPC, CTR, CPA, ROAS, Conversion Rate).
• Run A/B tests on creatives, ad copies, and landing pages to improve performance.
• Collaborate with designers and content creators to develop high-converting creatives and copy.
• Continuously optimize campaigns based on data insights, performance trends, and audience behavior.
• Stay updated with platform changes, algorithm updates, and digital marketing trends.

Must-Have Skills

• Hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads.
• Strong understanding of performance metrics and conversion tracking tools.
• Ability to manage ad budgets, optimize bidding strategies, and improve ROAS.
• Familiarity with Google Analytics, Google Tag Manager, UTM tracking, and similar tools.
• Excellent analytical and problem-solving skills.

Good-to-Have Skills

• Experience with SaaS marketing or performance campaigns for tech/legal-tech products.
• Knowledge of tools like Hotjar, CleverTap, or HubSpot for remarketing or funnel optimization.
• Working knowledge of landing page builders (Unbounce, Webflow, etc.).
• Familiarity with affiliate and influencer performance models.

Performance Indicators (KPIs)

• Cost per Lead (CPL)
• Return on Ad Spend (ROAS)
• Click-through Rate (CTR)
• Conversion Rate
• Quality of Leads Generated
• Funnel Drop-off Rate