Performance Marketing Executive

Job Description

We are looking for a Performance Marketing Executive to drive user acquisition, app installs, leads, conversions, and revenue for the Nearwala platform through data-driven digital campaigns.

• Plan, execute, and optimize paid marketing campaigns across Google, Meta, Instagram, and other digital platforms
• Drive app installs, user registrations, leads, orders, and customer acquisition
• Manage campaign budgets and optimize CPC, CPL, CPA, ROAS, and conversion rates
• Create and test different ad creatives, audiences, offers, and campaign strategies
• Monitor campaign performance and identify opportunities for growth
• Conduct audience research and competitor analysis
• Work with the Creative and Marketing teams to develop high-performing ad content
• Track campaigns using analytics and reporting tools
• Prepare daily, weekly, and monthly performance reports
• Continuously optimize campaigns to improve acquisition cost and ROI

• App Installs
• User Registrations
• Leads Generated
• Customer Acquisition Cost
• Cost Per Lead
• Cost Per Acquisition
• Conversion Rate
• Orders Generated
• ROAS
• Marketing Revenue

• 1 to 3 years of experience in Performance Marketing / Digital Marketing
• Hands-on experience with Meta Ads and Google Ads
• Understanding of campaign optimization, audience targeting, retargeting, and conversion tracking
• Strong analytical and problem-solving skills
• Good knowledge of Excel/Google Sheets
• Ability to work with targets and marketing budgets
• Experience in app marketing, e-commerce, marketplace, or startup marketing is an advantage

A data-driven and result-oriented marketer who understands that performance marketing is not just about running ads but about generating measurable users, leads, orders, and revenue.