Performance Marketing Executive

Performance Marketing Executive – Meta & Google Ads

Company: SnapNFit

Location: Ahmedabad

Job Type: Full-Time

About SnapNFit

SnapNFit is a growing fitness and wellness platform providing personalized at-home services including personal training, fat-loss programs, yoga, physiotherapy, nutrition, and other wellness services.

We are looking for a Performance Marketing Executive who can independently manage and grow our customer acquisition through Meta Ads and Google Ads.

This role is not just about generating a high number of leads. We are looking for someone who understands the complete performance funnel — from ad spend to qualified leads, consultations, customers, CAC, and revenue.

Key Responsibilities

• Plan, create, manage, and optimize paid advertising campaigns across:
• Meta Ads – Facebook & Instagram
• Google Search Ads
• Google Display/Remarketing
• Performance Max, where relevant
• Develop and continuously test new campaign strategies, audiences, keywords, offers, creatives, and landing pages.
• Conduct Google keyword research and identify high-intent search opportunities.
• Regularly analyze search terms and maintain negative keyword lists to reduce irrelevant traffic.
• Build and optimize Meta prospecting, retargeting, and remarketing campaigns.
• Monitor campaign metrics including:
• Cost per Lead
• Qualified Lead Rate
• Cost per Qualified Lead
• Consultation/Appointment Rate
• Customer Acquisition Cost
• Conversion Rate
• ROAS/Revenue
• Work closely with the sales/calling team to understand the quality of leads generated by each campaign.
• Identify which campaigns, creatives, audiences, keywords, and offers generate actual paying customers rather than simply generating cheap leads.
• Create clear briefs for designers/content creators for new ad creatives, videos, testimonials, hooks, and offers.
• Continuously perform A/B testing across creatives, ad copy, audiences, keywords, landing pages, and lead forms.
• Manage campaign budgets and shift spending toward the highest-performing channels and campaigns.
• Set up and maintain conversion tracking using:
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Meta Pixel
• Google Ads Conversion Tracking
• Track website forms, calls, WhatsApp clicks, bookings, and other important conversion actions.
• Analyze landing-page performance and suggest improvements to increase conversion rates.
• Monitor competitors, market trends, customer behavior, and new advertising opportunities.
• Maintain a structured record of experiments, results, learnings, and next steps.

What We Expect

We are looking for someone who thinks beyond Ads Manager dashboards.

You should be able to answer:

Where did we spend money

Which leads were actually qualified

Which campaigns generated customers

What was our customer acquisition cost

What should we test next

Required Skills

• Hands-on experience managing Meta Ads
• Hands-on experience managing Google Ads
• Strong understanding of Google Search campaigns
• Keyword and search-intent research
• Meta audience and campaign strategy
• Retargeting and remarketing
• GA4 and Google Tag Manager
• Meta Pixel and conversion tracking
• Campaign analytics and reporting
• A/B testing and experimentation
• Understanding of CPL, CAC, ROAS and conversion rates
• Ability to interpret campaign data and make decisions independently
• Strong analytical and problem-solving skills

Preferred Experience

• 2+ years of hands-on performance marketing experience
• Experience managing lead-generation campaigns
• Experience with fitness, wellness, healthcare, D2C, local services, or similar businesses is an advantage
• Experience optimizing campaigns based on sales/customer data rather than only platform-reported leads

Key Performance Indicators

Performance will primarily be evaluated based on:

• Qualified lead generation
• Cost per qualified lead
• Customer acquisition cost
• Lead-to-customer conversion rate
• Campaign profitability/ROAS
• Improvement in lead quality
• Effectiveness of new campaign experiments
• Successful scaling of winning campaigns

Lead volume alone will not be considered a measure of successful performance.

What Success Looks Like

A successful person in this role will continuously help SnapNFit understand:

Meta / Google Spend → Lead → Qualified Lead → Consultation → Customer → Revenue

You will have ownership of paid customer acquisition and will be expected to proactively identify opportunities for improving performance rather than simply maintaining existing campaigns.

How to Apply

Please share your resume along with a brief summary of your experience managing Meta Ads and Google Ads.

Where possible, include examples of campaigns you have personally managed and results such as:

• Monthly ad spend managed
• CPL
• Qualified lead improvements
• CAC
• ROAS
• Google Search campaign performance
• Meta campaign performance
• Please clearly mention which parts of the campaigns you personally managed.